The GoPro Spirit

Innovation through simplicityXtreme (sports) activities

April 2012

felix@otradimension.es

Let’s put yourself in the picture

• http://vincentlaforet.smugmug.com/gallery/6961015_exAjb/1/447303587_UUCcZ/Large

70’s

Details are important

80’s 90’s

00’s 10’s

•I´ve got ONLY 30 good surfing pictures in a 40 years period: less than 1/ year

Photos by: Rafael Garcia, Miguel Iriarte, Gabi Aymat y Oskar Pajares: Thanks!

The state of the art

• To get a good picture you need: a good photographer (and focused!), a good camera, a good lens and … BE THERE!

Photographer Camera In the water

Waterproof caseLenses

2.000€10.000€

? € 2.800 €

Photos by: Pablo Azkue and others

What did Nick Woodman REALLY needed?

• He wanted pictures of himself in an AU surfari.

• A reflex camera has 55 interactive items: too many

•Nick Woodman with his dad and his Volkswagen Westfalia

Graphics and texts: Nikon D90 Manual!

He had a dream: The Go Pro Spirit

• He thought he needed something simpler and smaller to take away!

• He made it: The Camera is really simple and compact. It doesn’t look like a camera. And cheap!

299 €

The results: the pictures. You can get what you never dreamt of

The Go Pro Spirit @ life (home and office)

The Go Pro Spirit @ life

•Crisis? What crisis? (Supertramp 1975)•Competitive & changing environment•The world is changing their rules

•Use just these 3 ingredients to live the Go Pro Spirit:

• Creativity & Imagination• Efficiency• Courage

•Everyday, every minute!