Miguel Ángel Luengo

Director Científico de UN Global Pulse Big Data para el desarrollo sostenible y la acción humanitaria

BIG DATA

FOR SUSTAINABLE DEVELOPMENT

AND HUMANITARIAN DEVELOPMENT

MIGUEL LUENGO-OROZ

Chief Scientist, UN Global Pulse

miguel@unglobalpulse.org

@litonidas

www.unglobalpulse.org

• Groupon was selling onions at a price of 9 rupees per Kg

(onions have skyrocketed in price across India recently, selling

for as much as 100 rupees per kilogram.)

• 8,000 Kg were purchased by 17,065 users (who were restricted

to buying 1 kilogram each) before Groupon sold out.

Hypothesis:

(DIGITAL) SERVICES ARE SENSOR

NETWORKS FOR MEASURING HUMAN

WELLBEING

“What People Say” Online news

Social media

Retail advertising

Radio & TV

…

“What People Do”

Online search

Mobile phone usage

Transaction records

Postal traffic

,,,

New, digital data sources which

reveal behavior change

Cost of data

collection

Digital systems can be

significantly less resource

intensive than traditional

statistics

Risk of data

collection

Allows remote analysis,

allowing data to be tracked

in risky or unstable

locations

Speed of

response

Response can significantly

improve

on lag in traditional

statistics

Efficiency of

response

Accurately measuring

indicators at more granular

levels can streamline aid

response

New data and

insights

New sources provide data

historically unavailable,

yielding new insights

Why investigate new digital data sources?

Cell Phone Network “Call Detail Records”

CDR Format:

Mobility Social Interaction Economic Activity

1. Enhanced Early Warning: Earlier detection of

anomalies and events allows rapid response to crises.

1. Managing Operations: Real-time trend analysis of

population activities and dynamics can inform the

implementation of programmes and policies.

1. Improved Planning: Real-time proxies of statistical

indicators support better planning at reduced cost.

1. Real-time Evaluation: Real-time feedback from

citizens, and measurement of behavior change,

allows for adaptive course corrections in programmes

and policies.

Opportunities presented by Big Data

JAKARTA

NEW YORK KAMPALA

VISION : Big Data harnessed responsibly as a

public good

MISSION: Accelerate discovery and adoption of

big data innovation for sustainable development

&humanitarian action

UN Global Pulse is an innovation initiative

of the Executive Office of the UN Secretary-General

POLICY

EXPERTISE*

DEVELOPMENT &

HUMANITARIAN

EXPERTISE*

PRIVACY

OFFICERS

PARTNERSHIPS

MANAGERS

DATA

SCIENTISTS

RESEARCH

COORDINATORS

DATA

ENGINEERS

COMMUNICATIONS

SPECIALISTS

SOCIAL

SCIENTISTS

RESEARCH

FELLOWS

INTERNS

ANATOMY OF A PULSE LAB

POLICY

EXPERTISE*

DEVELOPMENT &

HUMANITARIAN

EXPERTISE*

PRIVACY

OFFICERS

PARTNERSHIPS

MANAGERS

DATA

SCIENTISTS

RESEARCH

COORDINATORS

DATA

ENGINEERS

COMMUNICATIONS

SPECIALISTS

SOCIAL

SCIENTISTS

RESEARCH

FELLOWS

INTERNS

ANATOMY OF A PULSE LAB

HOW DO PULSE LABS COLLABORATE

WITH PARTNERS ON DATA INNOVATION

PROJECTS?

household food monetary

USING MOBILE AIRTIME PURCHASES

TO ESTIMATE FOOD SECURITY

PARTNERS: Global Pulse, WFP, UNIVERSITÉ CATHOLIQUE DE LOUVAIN, REAL IMPACT ANALYTICS

FOOD SECURITY ASSESMENT- SURVEY

MO

BIL

E D

ER

IVE

D I

ND

ICA

TO

RS

USING MOBILE AIRTIME PURCHASES

TO ESTIMATE FOOD SECURITY

PARTNERS: Global Pulse, WFP, UNIVERSITÉ CATHOLIQUE DE LOUVAIN, REAL IMPACT ANALYTICS

F (MONEY SPENT ON MOBILE PHONE CREDIT)

FO

OD

CO

NS

UM

PT

ION

HUMAN BEHAVIOURS IN FLOODS

USING MOBILE PHONE DATA

PARTNERS: Global Pulse, WFP, Technical University of Madrid, Telefonica Research

CONTROL WEEK FLOODS WEEK

CO

MM

UN

ICA

TIO

NS

M

OB

ILIT

Y

UNDERSTANDING HIV RISK AWARENESS

AT THE WORLD CUP IN BRAZIL 2014

DEVELOPMENT PRIORITIES:

MINING U-REPORT MESSAGES

Gulu district 2012

Gulu district 2014

MONITORING POVERTY PROXIES WITH

REMOTE SENSING: “ROOF COUNTING”

EMA+CP012374226IN::::21200015891152+ES+1410241030+75-243

+CY1224+274702+UTTAR PRADESH+28052+MADRID:SHP:DAVID AVENIDA:PISO

112:CLIENT_NUM:PACKSTATION_NUM:SIG+(55) 55 555 555:NAME1&DOMAIN1

+(66) 66 666 666:MIGUEL@UN.ORG: MR.LUENGO:28100+1+3+A+LP+R+

0.055:0.051:0.00358+127.43:INR+DDU+0:EUR:BIC NUMBER:IBAN

NUMBER+301+MONS::43:CALLE CANALETAS:::::28100

Type of

event

reported International

tracking ID #

Corresponding

domestic

tracking ID #

Country of

destination

Country of

origin Date and

time

Item was posted at

office ‘75-243’

Item was posted by

customer ‘CY1224’

Postcode

of sender

Place of

sender

Postcode

of receiver

Address of

receiver

Features of postal

items, e.g. priority

and/or registered

item

Gross and

net weight

of item

Amount paid for

postage

and currency

BIG POSTAL DATA

TURNING RADIO CONTENT

INTO DIGITAL BIG DATA

Filter: violence and (gender or women or sexual or domestic)

PANDEMICS SCENARIO TRANSPORTATION SCENARIO

MAPPING THE RISK-UTILITY LANDSCAPE OF MOBILE DATA FOR DEVELOPMENT & HUMANITARIAN RESPONSE

SPANISH (BIG) DATA ARMADA

Never again should it be

possible to say “we didn’t

know”. No one should be

invisible. This is the world we

want – a world that counts.

Gracias!