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Being VP Marketing | AIESEC in Turkey | Marketing
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VPMarketing
OBJECTIVES • R o l e o f LC V P M a r ke t i n g
• M a r ke t i n g Te a m o n t h e LC l e v e l
How do you see your role in your EB team?
Discussion: Group of 4, 8 mins.
V P M s ’ J D ?
Sharing,
What about synergy?D i s c u s s i o n : G r o u p o f 4 , 1 0 m i n s .
Sharing,
MarketingTeam
• Share your current team structure
• What are the key challenges you've faced so far?
TeamMinimums
T
Team
Plan
JD
Training
AB
C
Tracking Evaluation
reason
direction
contribution
tool
performance standart&sense
Team
•Why?• Product based teams
LC VP Marketing
T
Plan
•What?• Product based teams
• Plan: Strategic – Tactical - Operational
Goals, Deadlines
Ownership
LC VP Marketing
T
JD
•Roles
• Product based teams
• Plan: Strategic – Tactical - Operational
Goals, Deadlines
Ownership
• Clear roles&Responsibilities
MoS, Duration
LC VP Marketing
T
Trainings
•Knowledge
• Product based teams
• Plan: Strategic – Tactical - Operational
Goals, Deadlines
Ownership
• Clear roles&Responsibilities
MoS, Duration
• Education cycle based on JD
LC VP Marketing
TAB
C
Tracking&Coaching
•Performance
• Product based teams
• Plan: Strategic – Tactical - Operational
Goals, Deadlines
Ownership
• Clear roles&Responsibilities
MoS, Duration
• Education cycle based on JD
LC VP Marketing
TAB
C
Evaluation
•Development
• Product based teams
• Plan: Strategic – Tactical - Operational
Goals, Deadlines
Ownership
• Clear roles&Responsibilities
MoS, Duration
• Education cycle based on JD
LC VP Marketing
TAB
C
D i s c u s s i o n : G r o u p o f 4 , 1 0 m i n s .
TeamMinimums
•B2B team
•Q3: Focusing on Teaching
•Promotion Campaign: materials, running campaigns etc.
•Trainings
•Tracking (KPIs, MoS etc.)
•Evaluation