Ballou PR - LeWeb

Your presence at LeWeb’12PR Program Options

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Introduction

Good PR is about building and maintaining professional networks

PR is more than traditional and non-traditional media relations: it means reaching influencers, your customers, potential customers and even your competitors to get the good word-of-mouth that drives sales and increases valuation

Breaking into the high-growth networking scene in Europe is crucial to the success of companies looking to expand their businesses, but it’s hard to do

LeWeb’12, one of Europe’s premier internet conferences, is the perfect point of entry to this scene, providing a real opportunity to build your professional network in Europe

Ballou Public Relations can help you maximise your presence at LeWeb, ensuring you get the most out of your investment


Snapshot

LeWeb Paris ’12: A Snapshot

One of Europe’s premier tech/web events

Brings together the most influential European audience in the Internet ecosystem: top industry entrepreneurs, executives, investors, senior press and bloggers

3,000 participants

50 partners and exhibitors

Expanded to three days starting last year

Dates for this year: Dec 4th-6th in Paris

The perfect place for you to showcase yourself to Europe. It is crucial to your company if you want to expand into Europe or consolidate your position


Problem And Solution

Problem:

LeWeb is huge. It’s easy to get lost in the crowd, have your presence go unnoticed and miss the people you need to connect with

Language and cultural differences can create additional issues

Solution:

A tailored PR plan - available in three different options – to ensure:

• You connect with the right people• You make the most of your time and investment


Your PR Strategy In A Nutshell

Create buzz around your presence at LeWeb'12

Raise awareness and visibility of your company at LeWeb'12

Differentiate you from the competition in France, in Europe and worldwide

Obtain press coverage in credible publications

Position you as a key player in the technology and entrepreneurial sectors

Leverage your high-profile partners and/or clients to garner visibility

Connect you to the Ballou PR network to further increase visibility and awareness


Proposals

£7K/8K€*: Press Release Package

£12K/15K€*: Media Relations Program

£18K+/22K€*: Conference Connector+

* The prices are subject to currency variations and are valid for two weeks from receipt of this document


£7K/8K€ Press Release Package Scope of Work:

Two hour kick-off meeting to agree on messaging and finalise planning

Create personalised list of target media contacts

Write and distribute invitation in French and English announcing your presence at LeWeb’12 and suggesting a meeting with your spokesperson. Send to your Tier One media, as well as LeWeb’12 attendees

Write and distribute your press announcement in French and English

Pitch media

Feature your company in Ballou PR’s France and UK newsletters, reaching over 1,000 people via email and over 3,000 followers on Twitter

Provide an activity and coverage report

Handing of all inbound requests for additional information and interviews

For additional fees, we can distribute the press release via newswires


£12K/15K€ Media Relations Package Scope of Work

Development of a tactical PR plan, including two hour kick-off meeting to agree on messaging

Creation of a personalised list of target media contacts

Creation of a fact-sheet (a one page document in French and English)

Write and distribute invitation in French and English announcing your presence at LeWeb’12 and suggesting a meeting with your spokesperson. This will be sent to your Tier One media as well as LeWeb’12 attendees

Write and distribute your press announcement in French and English

Pitch media, handle requests for additional information and schedule interviews

Invite journalists to attend and cover your announcement

Briefing books on each journalist to prepare you for interviews

Ballou PR staff attending each interview

Feature your company in Ballou PR’s France and UK newsletters, reaching over 1,000 people via email and over 3,000 followers on Twitter

Activity and coverage report

For additional fees, we can distribute the press release via newswires


£18K+/22K+€ Conference Connector Program

BPR Conference Connector Service: A highly-trained networker* who understands your business is by your side at key events. We make sure you meet with the right people and extricate you from conversations that are not useful, making the most of your time investment.

Scope of Work

Media Relations Package (see previous slide)

Review conference attendance list

30-minute prep session prior to event

Attendance at event to work room (length of engagement determines final price):• Find targets, steer you to them, introductions• Facilitate conversation, making sure you deliver key messages (or delivering them for you)• Help exit conversations that are not useful• Make sure you “close”: get to a next step – business card, permission to contact. Invitation to a follow up

meeting, etc.

Per hour: 400 €/£ per hour

* either a Ballou PR staffer or a member of the press


Conference Connector

Additional expenses:• Determining attendees if attendance list is not available: included checking Twitter and other social media

sites, using contacts. 100 €/£ per hour• Follow-up: drafting thank you emails, adding people to your professional social network: 100 €/£ per hour• Detailed activity report• Client to pay all travel, room and board for one night hotel per event (if required), and event entry fees

Our LeWeb Experience


About Ballou PR

Ballou PR specialises in helping high-growth technology companies enter and expand throughout Europe

Founded in Paris by American ex-pat, Colette Ballou, with additional offices in London, New York and San Francisco, Ballou PR has a multilingual, multicultural team that bridges the gap between the States and Europe

Immersed in the technology and entrepreneurial worlds, Ballou PR has a long history of working with conferences. We have been involved with LeWeb since its inception

Our LeWeb client references include: Allmyapps, Badoo, Eventbrite, Evernote, Facebook, Mobile Roadie, Shopping.com, Waze, Wildfire, Xobni and Zendesk

2012 will be our fifth year managing multiple clients at LeWeb


Ballou PR At LeWeb It’s part of our DNA – since the very first LeWeb conference, Ballou PR has supported many of its high-growth and innovative clients at the most important event dedicated to the worldwide Internet ecosystem.


LeWeb’11 for Ballou PR…..was

Met with over 30 media

More than 50 interviews

96 Pieces of Coverage

Eight BPR team members on-site

Sore feet

We don’t need it,We’ve already got it!

Key Results – Badoo

Key Results – Evernote

Key Results – Kobojo

Key Results – Xobni

Key Results – Zendesk


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+44 (0) 7803 722300

Education

Ballou PR - LeWeb