Ba 442: Sustainability Behavior of Consumers, Firms, and Societies

Sustainable Consumer Behavior Part 1 Ba 442: Sustainability Behavior of Consumers, Firms, and Societies

Become invaluable.

Projects

The Problem with Marketing:Socio-Ecological Problems Sustainable Consumer BehaviorSustainability Marketing Values & Objectives

Sustainability Marketing StrategiesSustainability Marketing MixFostering Sustainable BehaviorGoal of BA442:provide students with the knowledge to enhance sustainable behaviors in firms, among consumers, and in society at large.

What is marketing?

Creating, communicating and delivering value to a target market at a profit.

CCDVTP-Philip Kotler

marketing and the Sustainable development goals (sdgs)

Internal and customer focused, depleting, polluting

Objectifying, degrading

Wasteful, polluting

Inequality

Revenue is privatized and costs are socializedSummary: Problem with marketingCreating

Communicating

Delivering

Target Market

Profit

Collaborative and whole systems focused; renewable, zero waste

Uplifting, inclusive

Product take back

Inclusive

True costProblem with marketingCreating

Communicating

Delivering

Target Market

Profit

Extraction of Raw Materials/Material ManufacturingAutomobile ManufacturingUse/MaintenanceDisposalResource UseEnergy ConsumptionAirNoiseWaterWasteLand UseHealth/Accidents

Socio-ecological impact matrixautomobile

Automobile manufacturing

Extraction of Raw Materials/Material ManufacturingAutomobile ManufacturingUse/MaintenanceDisposalResource UseEnergy ConsumptionAirNoiseWaterWasteLand UseHealth/Accidents

Socio-ecological impact matrixautomobile

High ImpactMedium ImpactKey:

Cultivation/Primary ProcessingRoasting and PackagingDistributionConsumption & DisposalEnergyAirWaterSoilWasteEcosystemsHealthEquity

Socio-ecological impact matrixcoffee

Coffee processing

Socio-ecological impact matrixcoffeeCultivation/Primary ProcessingRoasting and PackagingDistributionConsumption & DisposalEnergyAirWaterSoilWasteEcosystemsHealthEquity

High ImpactMedium ImpactKey:

Reveals risks: if unmet may cause you to lose customersIdentifies opportunities for innovation: if addressed creatively may enable you to gain customers and/or increase marginsCollaborative and open process: used in companies such a matrix would be a tool used by a cross-disciplinary teamHigh level, quick assessment: additional, detailed information and data is needed both on internal processes and also on consumer preferences

Using the matrix

Preference/impact modelCustomer PreferenceSocio-ecological impactEnergyHealth/AccidentsWaste

Recognition of Need or WantInformation SearchPost-UseEvaluation of AlternativesPurchaseUseTotal consumption process