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Fleet & Vehicle Wraps
Intro to a unique marketing strategy
Roy Kaldes 1-888-Vinyl-WrapsRoy Kaldes 1-888-Vinyl-Wraps
Fleet WrapsThe Market
The Process
Marketing
The Market
Traditional Advertising channels:
Yellow Pages
Limited Targeting Capability
Ads Placed AlongWith The Competition
Annual Placement
In some markets more then one Yellow Book issued every year
The Market
Traditional Advertising channels:
Direct Mail
50% Thrown Away Without a Second Glance.
2-5% Response consideredBig Success
The Market
Traditional Advertising channels:
Newspapers and Magazines
Expensive
A Short Life Span
Only 69% Read The
Newspaper Daily
Newspapers and magazines Lose
readerships Monthly
The Market
Traditional Advertising channels:
Radio
Expensive
Requires Heavy Repetition
86% Listen to Radio Daily
The Market
Traditional Advertising channels:
Network TV
Expensive
Requires Repetition
75% watch Local TV News
The MarketCompare All Of It To The
Following:
96%Of Us Go Outdoors Either AsDrivers,Passengers,or Pedestrians to Work,
ShoppingEatingMoviesFestivals.....
The Market
Making Fleet Wraps The Ultimate Tool to Reach Potential Customers At The
Lowest Cost Per Impression!
The Market One Professionally Designed
WrappedVehicle Will Generate About 28,000
Impressions a Day
One Professionally Designed Wrapped
Vehicle Will Generate About 28,000 Impressions a Day
The Market
of The People Surveyed By TheAmerican Trucking Association (ATA) ReportedThat They Do Notice Words And Pictures on Fleet Graphics.
of The People Surveyed By TheAmerican Trucking Association (ATA) ReportedThat They Do Notice Words And Pictures on Fleet Graphics.
91%
75%Reported That They Developed a FavorableImpression of The Company When Graphics Were Used.
Reported That They Developed a FavorableImpression of The Company When Graphics Were Used.
29%Said They Would Base a Buying DecisionOn These Impressions.
Said They Would Base a Buying DecisionOn These Impressions.
The Market
Long Discovered by The Big Companies
Long Discovered by The Big Companies
Now Demanded by Small and Medium Sized Business.
The Market
Driving The Demand Up at
an All Time High
Driving The Demand Up at
an All Time High
Digital Printer Owners ReportUp to 50% Increase in vinyl sales for
Vehicle Wrap Prints From Last Year to This year
Source: InfoTrend Outdoor Study 05
The Overall Size of the Wide Format Industry Is Currently Over 6 Billion Dollars With Vehicle Graphics Segment 2nd
in Growth (After POP Displays and Signs)
The Overall Size of the Wide Format Industry Is Currently Over 6 Billion Dollars With Vehicle Graphics Segment 2nd
in Growth (After POP Displays and Signs)
The Market
The Market
Conclusions:
Compared To All Advertising AvenuesFleet & Vehicle Advertising Reaches MorePotential Customers At Lower Costs Hands Down.
Fleet & Vehicle Graphics Is The Choice ofAdvertising for Small And Medium Businesses.
The Fleet & Vehicle Graphics Segment of TheDigital Wide Format Promises Big Return on Investment.
Fleet Wraps
The Process
Design
Rip, Print & Finish
Installation
The Process
Finishing
Printing Design / Consulting
Install
Work Flow
The ProcessInstallation
Preparations: Soap & Water Wash
Detailed Cleaning withApproved Cleaner
Removing Attached Parts
Removing Labels, Emblems
Apply Primer
Stretching Vinyl Over Curves and Valleys
The ProcessInstallation
Putting ItAll Together
The ProcessInstallation
Labor
In House Trained
InstallersAlways
AvailableCost Effective
IndependentContractorRemoteLocation
ControlWork Surge
Fleet WrapsMarketing
Who Wants To Buy?
Reaching Out
Sales Tools
Marketing
Who Wants To Buy?
Wholesale
Studios
Marketing FirmsCustomer Direct
Marketing
Sales Tools:
Presentation
Video
Web Site
Wrapped Company Vehicle
Marketing
Reaching Out:
Your Current Customers
Industry Specific Trade Shows
Fleet Leasing and Dealers
Trade Organizations
All Covered in Detail at the “Hands On” WrapPro Course
It’s Time To Maximize Your
BusinessProfits Potential.
Learn More at888vinylwraps.com
