We carried out Audience Research by creating a questionnaire and sending it out to participants for

them to reply.

These findings are helping us decide what to do for our music video.

The first question was asking the

audience what genres of music

they like. I found that most of the

responses were R&B, Hip-Hop,

Grime and Dance/EDM.

These are genres that are popular

in today’s society amongst the

younger audience. This shows

that we could potentially be

aiming our music video to the

younger generation.

The second question was asking

how old the participant was. This

was to find out what age group

was replying to our

questionnaire. We found that

the majority of the respondents

were 18, but they were all

teenagers.

This could justify why such young

appealing genres were chosen.

We need to take this response in

to consideration when we are

planning our music video in order to make sure that the video appeals to this age group.

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What Genre(s) of Music do you like?

How old are you?

16 17 18 19+

The third question is a rather

important one. Males and

females tend to have different

interests compared to each

other. This means that we need

to look at what gender we are

aiming our video at.

The gender responses were

rather balanced, which means

that we are going to have to aim

our video towards a unisex

target audience.

The fourth question is used to

determine whether or not we

are going to make our music

video a narrative, performance

or even a hybrid.

When asked the question of

what type of music video

people prefer, Performance and

Hybrid were the two most

popular responses.

This means we may start

looking towards creating a hybrid music video as it involves both narrative and performance,

meaning it can appeal to a larger audience.

One important question we

asked was about the video

being in B&W or colour. A huge

majority of the answers we

that people preferred music

videos to be in colour.

This means that when we are

doing our music video we

should make sure the video is

showing colour in order to

appeal to more of a target

audience.

0 2 4 6 8 10

Male

Female

Gender?

What type of music video do you prefer?

Narrative Perfomance Hybrid

0 2 4 6 8 10 12 14

B&W

Colour

B&W or Colour?

We needed to find out the

sources people use to listen to

music in order to find out how

we are going to appeal to more

of a target audience.

The main source we were

interested in was seeing how

many people use was YouTube,

as that meant that if people use

YouTube as that means they are

most likely watching music

videos when listening to music.

The most vital question that we

need to know most, is whether

or not people watch music

videos. From our responses we

found that the main majority of

our replies always or at least

sometimes watch music videos.

If we did not know if people

watch music videos then it

would be pointless producing

one.

Finally, when we make our

music video we want our target

audience to like the video. This

meant that we asked them how

long they feel a music video

should last.

From our findings we have

found that most feel that a

music video should last

between 3-4 minutes.

This means that this is the

length of video we should aim to produce.

0

2

4

6

8

10

12

14

16

Where do you listen to music?

Do you watch music videos?

Yes No Sometimes

0

2

4

6

8

10

2 Minutes 3 Minutes 4 Minutes 5 Minutes +

How long should a music video last?