Audience Demographic BY SOHAIL QURESHI

A Top management, doctors, bankers, lawyers and other highly salaried professionals

B Teachers, middle management, senior manger and graphic designers

C1 Junior managers, nurses, specialist clerical staff and office supervisors

C2 Skilled workers, carpenters, electricians and tradespersons (White collar)

D Semi-skilled workers and unskilled manual workers (Blue collar)

E Unemployed, pensioners, students and casual workers

How Can I Identify My Target Audience This information of Audience

Demographic will enable me to understand what my Target Audience are like aside from their interest and hobbies. For example, my horror film trailer may be watched more by category E as they have a low income and use a lot of social networking sites, but my film may be advertised to category A/B as these will have a higher income which will allow them to go to the cinema to watch my film. I also have to carefully decipher how the audience might engage and react with my Ancillary product and my main horror film trailer. So the following will analysing a research put to the audience and ho0w they will react through the research I am putting forward. This will allow a prior knowledge of how the audience will react to the research.

Audience Audience Research

Audience research is defined as any communication research that is conducted unspecific audience segments to gather information about their attitudes, knowledge, hobbies, interest and etc. Research is done on all stages of the media text, once it is produced, the audience will be continually monitored.

Audience Identification

This allows me what the audience make-up, identify what motives are appropriate for the audience. Allowing me to look at engaging the audience’s interest and to offer appropriate motives/reasons for the audience to listen to product I am creating.

Audience Expectations

This allows the audience to show their ideas about a text being put forward, this participially applies to the genre pieces. In films, producers play with audience expectations, they are controlling the expectations what the audience wants from the media text.

Audience Engagement

This shows the media industry how audience will interact with the media text being put forward, different people will react differently to the same text given to an audience.

Audience Foreknowledge

This what the audience might or will bring to the media text being put forward to them.

After looking into different audience demographic, I have chosen to aim my horror film at category C2, D & E for my target audience. As the audience from this category will have the time to watch the film. I will be advertising the film in many ways so different audience from other category will be able know a littler about the film. A lot of the advertising will be done on T.V. as a lot of the audience from category E will not have enough money to go the cinema to see the film or see the advertisements for the film. My product has to include old researching methods to gauge the audience to all of my media projects which is why I have created and used a questionnaire to understand how the audience are thinking about the film and what type of thought process the audience is having and to understand that. Through my research I now know that using direct mode of address or even text that will be directed towards the audience and this will provide my consumer with an breathless rush, which will help promote my film through different types of media.