STUFF MEDIA KIT

March 2016

Fairfax Media is committed to delivering to advertisers’ needs through Stuff.co.nz, New Zealand's #1 news site - designed for usability and provides an excellent commercial environment.

With content from our credible journalists and photographers from around the country, covering every aspect of news and information as it breaks.

Stuff.co.nz creates an engaging and dynamic environment for audiences.

The homepage offers a high profile placement for reach, premium inventory, simple buying solutions and innovative and creative offerings.

Source: Nielsen Online Ratings February 2016– Audience 2+

Domestic Page Views per Month Domestic reach of active internet users per Month

STUFF.CO.NZ

53%

AUDIENCE 1,905,000 Domestic Unique Audience per month

154,585,000

Sources: 1. Nielsen Online Ratings, News & Information Sites, Feb 2016 2. Source: Adobe Reports & Analytics Feb 2016

STUFF MOBILE2 STUFF MULTIMEDIA2

STUFF MOBILE STUFF IPHONE STUFF IPAD STUFF ANDROID STUFF VIDEO

CURRENT EVENTS & GLOBAL NEWS

UNIQUE AUDIENCE1

STUFF.CO.NZ

New Zealand’s number one news site

STUFF

1,905,000 NZ HERALD 1,536,000

MSN NEWS

457,000

TVNZ NEWS

529,000

MAIL ONLINE

409,000

THE GUARDIAN

380,000

445,353 DAILY UNIQUE VISITORS

1,750,544 DAILY PAGE VIEWS

97,479 DAILY UNIQUE VISITORS

716,655 DAILY ARTICLE VIEWS

108,509 DAILY UNIQUE VISITORS

720,794 DAILY ARTICLE VIEWS

43,666 DAILY UNIQUE VISITORS

422,668 DAILY ARTICLE VIEWS

2,716,858 AVERAGE WEEKLY VIDEO

VIEWS

#1 NATIONAL NEWS SITE1

National

#1 TRAVEL NEWS SITE2

TRAVEL

#1 FINANCIAL NEWS SITE6

#1 LIFESTYLE NEWS SITE7

BUSINESS DAY LIFESTYLE

#1 WORLD NEWS SITE3

#1 ENTERTAINMENT NEWS SITE4

#1 SPORTS NEWS SITE5

#1 TECHNOLOGY NEWS SITE8

#1 MOTORING NEWS SITE9

WORLD ENTERTAINMENT

TECHNOLOGY MOTORING

SPORT

Source: Nielsen Online Ratings Unique Audience Feb 16see notes for detailed source

STUFF.CO.NZ – New Zealand’s Biggest News Site

Reaching 1.9M New Zealanders a Month

1,216,000

703,000 816,000 805,000 738,000

987,000 924,000 304,000 353,000

Annual Household Income

Age of Readers Audience by Region

DEMOGRAPHIC PROFILE

STUFF.CO.NZ

Gender Stuff.co.nz users are an educated audience who use the internet as an information, research and purchasing tool. Our audiences are evenly spread across the country and are likely to access Stuff.co.nz from work.

53% Female

47% Male

Source: Nielsen Online Ratings – Audience Profile Feb 2016

7.4%

13.6%

16.9% 16.9% 16.9%

23.1%

18-24 25-34 35-44 45-54 55-64 Over 65

4.7%

14.4% 15.4% 13.1%

14.2%

25.2%

Up to $20k $20k to$40k

$40k to$60k

$60k to$80k

$80k to$100k

Over$100k

5.1%

6.3%

8.2%

12.8%

22.1%

24.1%

Taranaki

Manawatu-Wanganui

Waikato

Wellington

Canterbury

Auckland

Source: Nielsen Online Ratings May 2015 – Top Financial News & Information sites, Audience 2+

BUSINESS

STUFF.CO.NZ BUSINESS DAY

New Zealand’s #1 Business Destination

With a monthly audience of 987,000 Stuff.co.nz Business Day is the leading Financial News & Information site in New Zealand.

Business Day covers Industry news, Farming news, Market Data, Money, Small Business and provides access to great Business tools.

987,000

730,000

167,000

Stuff Business Day nzherald.co.nz Business MSN Money

Source: Nielsen Online Ratings Feb 2016– Top Multi Category Entertainment sites, Audience 2+

ENTERTAINMENT

Stuff.co.nz Entertainment is the leading Entertainment site in New Zealand with a monthly audience of 805,000.

Stuff.co.nz’s Entertainment channel covers Celebrities, Music news, TV, Books, Arts and Film news.

STUFF.CO.NZ ENTERTAINMENT

New Zealand’s #1 Entertainment Site

805,000

624,000

287,000

Stuff.co.nz Entertainment nzherald.co.nzEntertainment

MSN Entertainment

Source: Nielsen Online Ratings Feb 2016– Top Multi Category Travel sites, Audience 2+

TRAVEL

Stuff.co.nz Travel is the leading Travel site in New Zealand with a monthly audience of 703,000.

Stuff.co.nz Travel provides inspiration for Kiwis dreaming up their next big trip as well as tips and news to get the best out of their holiday.

STUFF.CO.NZ TRAVEL

New Zealand’s #1 Travel Destination

703,000

364,000

318,000

Stuff.co.nz Travel Trip Advisor nzherald.co.nzTravel

Source: Nielsen Online Ratings Feb 2016– Top Multi Category Family & Lifestyles sites, Audience 2+

LIFE & STYLE

New Zealand’s leading Life & Style site, stuff.co.nz Life & Style attracts a monthly audience of 924,000 people.

Stuff.co.nz’s Life & Style channel is a key content category, which covers Food & Wine, Fashion, Beauty, Wellbeing &Weddings.

STUFF.CO.NZ LIFE & STYLE

New Zealand’s #1 Life & Style Site

924,000

531,000

Stuff.co.nz Life & Style nzherald Life & Style

Source: Nielsen Online Ratings Feb 2016 – Top Computer & Consumer Electronic News sites, Audience 2+

TECHNOLOGY

Stuff.co.nz Technology is the leading Technology site in New Zealand with a monthly audience of 304,000.

Stuff.co.nz’s Technology channel has content from a wide range of topics from Social Media to Gadgets; Games and Digital Living.

STUFF.CO.NZ TECHNOLOGY

New Zealand’s #1 Technology Destination

304,000

58,000 54,000

Stuff.co.nz Technology Techradar network nzherald.co.nz Technology

Source: Nielsen Online Ratings Feb 2016 – Top Automotive sites, Audience 2+

MOTORING

With a monthly audience of 353,000 Stuff.co.nz Motoring is the leading Motoring news site in New Zealand.

Stuff.co.nz Motoring is the home for car enthusiasts, perspective buyers and everything driving related. The latest in rich automotive content and reviews inspire and inform Stuff’s audience.

STUFF.CO.NZ MOTORING

New Zealand’s #1 Motoring News Destination

353,000

69,000

Stuff.co.nz Motoring Driven

Source: Nielsen Online Ratings Feb 2016– Top Sports sites, Audience 2+

SPORT

STUFF.CO.NZ SPORT

New Zealand’s #1 Sport Destination

738,000

551,000

162,000 151,000

Stuff.co.nz Sport nzherald Sport TVNZ Sport MSN Sport

Stuff.co.nz Sport is the leading Sports site in New Zealand with a monthly audience of 738,000. This channel covers an array of sports news including Cricket, Football, Golf, Basketball, Motorsport,Netball, Tennis, Racing and more.

Source: Nielsen Online Ratings Feb 2016– Top Family Resources sites, Audience 2+

PARENTING

With a monthly audience of 387,000, Stuff.co.nz Parenting is the leading family resource site in New Zealand.

Stuff.co.nz parenting-incorporating Essential Mums, targets New Zealand parents, offering advice on the parenting journey from conception through to teenage years.

STUFF.CO.NZ PARENTING

387,000

150,000

68,000

Stuff.co.nz Parenting Kidspot BabyCenter

Source: Nielsen Online Ratings Feb 2016 – Food and Cooking category, Audience 2+

FOOD & WINE

The Food & Wine section has a monthly audience of 417,000.

Stuff food & wine features all the latest news on products and trends. Home to recipes from across the wider Fairfax Media group, along with audience submitted recipes.

STUFF.CO.NZ FOOD & WINE

417,000

150,000 137,000

109,000

Stuff.co.nz food& wine

Bite BBC Good Food Food.com