Umar Hassan

The main target audience I am trying to cater for is in the 11-34 demographic because they are the audience that are most likely to come across piracy.

11-18yr olds (teenagers) want less facts, more music sequences with informal language to support it. 19-34yr olds (adults) want more facts and stats but less music sequences with formal language.

To support these different audiences, I would use a mixture of both languages with facts and stats along with music sequences to connect to my target audience.

Now taking into consideration the R&D. The costs, who to interview and what equipment I’ll be using and so on.

Costs: I’ve taken into consideration the cost of using the equipment, using the studio facilities and travelling costs.

Equipment:

Portable recorder: £86.78Microphone: £44.79Noise-cancelling headphones £24.57Total: £156.07 for Equipment from Amazon

Studio Hire: Univibe Studio Birmingham

Cost of use 4hrs: £120

Travelling costs:

Use of Network WM term plus: £82.50

Total for both:£202.50

Who will I interview?

Paul Birch (Revolver Records) Wolverhampton, Music Tutors and Students (College) Digbeth and Members of the public (City Centre). These individuals all have in common that they have some involvement in the industry. For example, Bob Wilson and Paul Birch may share similar amounts of experience due to their years of teaching and being involved in the industry for such a long period of time. The best way of interviewing the pair is to capture their insights on what they think about piracy and what needs to be done to decrease music pirates. But also, the future of new talent decreasing due to record labels chasing talentless artists to fill up their coffers for future singles and albums.

• The History of Piracy initially started well over a decade ago when College drop-out Shawn Fanning created the music file-sharing website Napster in 1999.

This is what Napster first looked like in 1999.This is how people bought

their music illegally.

The UI was very simple and easy to use

You typed your favourite song into the search box

A big lawsuit happened between the company and the RIAA.

Metallica once tried to sue the company.

• After the vast popularity of Napster in the early 2000’s, a new generation of piracy had begun with new P2P (peer to peer) subscription music streaming sites such as the virus ridden LimeWire which had users buying their music legally but it cost the consumer money to use the service.

LimeWire was the fastest growing P2P company at the time in 2006-2007.

Unlike Napster, LimeWire had more infobars.

LimeWire had 2 services for customers, free and subscription

If you downloaded a track, it would be on the download list below.

The sidebars included Genre, artist etc...

After the failure of many peer-to-peer music filesharing sites, Apple Chief Executive Officer Steve Jobs (top left) came up with a music service in 2001 to this day is still dominating the music industry. The name was revealed as iTunes.

iTunes when first launched in 2001.

The UI was simple to use.

The track time would be displayed when clicked on.

The list of tracks would be displayed after you’ve searched.

The bottom bars have icons and stats.

iTunes was the beginning of digital music revolution.

Over the years, iTunes has evolved and revolutionized the music industry as a whole. With more than 10billion tracks downloaded over the decade in existence. iTunes has revolutionized the way we listen to music on as many devices as possible.

Over a decade now, the iTunes UI has changed.Now iTunes

includes album and single covers.

iTunes now includes films, podcasts etc...

But the software has remained easy to use.

It has the latest new music and content on the homepage.

As iTunes were dominating the digital music revolution for the past few years, a new challenger was on the block in the form of the Swedish creation Spotify in 2006.

The UI is a lot slicker than iTunes.

The album cover displayed when the track is playing

It also gives detail about the artist.

The sidebar shows your activity.

The bar at the bottom shows how far the track has played.

• Over the years, musicians have targeted search engine Google and other music streaming companies that they were not doing enough to stop music piracy.

• Well-known musicians such as Pete Townshend (The Who), Elton John, Robert Plant, Gary Barlow, James Blunt and more were campaigning to the government to do something to stop music pirates from destroying the fledging music industry.

Elton John (left), Pete Townshend (middle) and Robert Plant (right) are campaigning for search engines to combat music piracy.

Even East Sussex band Keane were supporting Lily Allen’s campaign to combat music piracy in the UK.