ARMY INSTITUTE OF BUSINESS ADMINISTRATION

Principle of Management

GED-1101

Assignment no.1

Submitted by

Zulfikar Pasha Dipto,Hira Islam,Arefin Siddiqa

Jayanta Mallik,Kartik Sharma

Submitted to

Muhammad Rubel

Lecturer(JU)

GENERAL ENVIRONMENT OF AN ORGANIZATIONThe general environment of an organization refers to a range of factors or forces outside an organization that may influence the performance and operation of a business.Key dimensions of the environment that bear on the institution include the economic context,technology context,sociocultural context,political-legal context,and international context.An analysis of all this dimensions are an attempt to understand the conditions outside its boundaries and help to shape how the organization defines itself & how it articulates what is good & appropriate to achieve.

There are two types of environment in an organization basically:

Internal Environment

External Environment

GENERAL ENVIRONMENT OF AN SPECIFIC ORGANIZATION:GRAMEEN PHONE

Here We describe the business environment of Grameen Phone as an organization: Internal environment of Grameen Phone

Ownership; Employees; Physical work environment; Board of director; Organization Culture.

OwnersThis is a joint venture enterprise between:

Telenor(55.8%) Grameen Telecom Corporation(34.2%) Others(10%)

Owners

Employees

Physical environment

Board of directors

Culture

Competitors

International

dimension

Political-

legal

dimension

Technological

dimension

Sociocultural

dimension

Economic

dimension

Regulators Customers

Strategic

partnersSuppliers

Shares

TelenorGrameen Telecom CorpOthers

Board of Directors Per Hylland-Director,chairman of health,safety chairman of HRC. M.Shahjahan- Director,chairman of treasury committee,chairman of audit committee

Jamaluddin Ahmed FCA-Independent Director

EmployeesManagerial employees:

Fridtjof Rusten-CFO, Haroon Bhatti-CPO, Arild Kaak-CMO, Kazi Moniral Kabir-CCO, Tanveer Mohammed-CTO, Mohmad Hossain-CCAO.

Non Managerial Employees

Customer care representative

Physical Work Environment Security; Bonus; Promotion; Training; Free transportation; Canteen facilities;

Organizational Culture Build effective alliances with other customer service; Maintaining competitive qualities through whole process of work; Positioning skilled human resources; Maintaining high ethical standard;

Values Make it Easy They’re trying to make customers lives easier. Keep Promises Everything they set out to do should work,or if you don’t get it,they’re here to

help. Be inspiring Everything they produce should look good,modern & fresh.They are passionate

about the business & customers. Be respectful They acknowledge & respect local cultures where they operate.

External Environment Task General

Competitors; Technological; Customers; Economical; Suppliers; Social culture; Strategic partners; Political-legal; Regulators; International;

CompetitorsThere are some competitors doing the same business in Bangladesh.They are:

Banglallink Robi Airtel Citycell Teletalk

Customers They operate their service for all level of peoples. They provide Especially Package for retailer like “POLLI phone” And also provided the “dejuice” package for young generation.

Mainly their targeting people is business related people of this country.

Suppliers Trnsmitters cable that comes from Finland.Sim,Server system & other technology from China.

Strategic PartnersThe strategic partners of Grameenphone are;

Society for Economic and Basic Advancement (SEBA)Eagle,nationwide, Kalikapur Daridro Kallan Sangsta(KDKS), Socio-Economic Development Association(SEDA), SSTD Communication,divisionally.

Regulators The Bangladesh Telecomunications Regulatory Commission a statutory body,was formed in

January 2002. It is trying to build competence and run projects with the help of ITU, World Bank and other

international organizations.

TechnologicalGP was the first company to introduce GSM technology in Bangladesh when it launched its services in March 1997.GSM brings the most advanced developments in cellular technology at a reasonable cost. It has 10000 base stations in more than 5700 locations & 98% population(Voice+EDGE/GPRS)and also Indoor & Highway coverage.

EconomicalGrameenphone has great contribution on economy:

It pays over tk. 6 billion in the tax section in recent year. It creates a large number of job opportunities,which reduce unemployment problem. And they do many work to develop the economic system of our country.

Social cultureIt focuses social responsibility involvement in three main area.They are-

Health,Education&Empowerment.

Keeping their vision in mind-We are here to help;GrameenPhone aim to extend their contribution to the development of healthcare system.

GP plan to develop an educated and Skilled workforce through creating opportunity in capacity development,share knowledge and contribute to the economy of Bangladesh.

Empowerment is a key constituent towards poverty reduction & it is a key driver for sustainable economic development.

Political-LegalThe GrameenPhone is not involves any political activities.

The regulatory relationship between business and the government(legal system)and its agencies that define what organizations can and can’t do.

International It has substantial international operations in Mobile Telephony,Satellite Operations and Pay

Television Services. In addition to Norway and Bangladesh,Telenor AS owns GSM companies in

Denmark,Austria,Hungary,Russia,Ukraine,Montenegro,Thailand,Malaysia and Pakistan.