Andrew Goodwin’s theory on music video’s and

opposing theories

Goodwin studied music videos in the 1990’s and drew a conclusion that music videos were created for the promotion of the artist.

He also concluded that music videos are used to promote products, films and locations.

Andrew Goodwin’s theory

The main theory states that music video is an art form used to entertain the audience.

Opposing theory

I Feel Like Dancin’ by All Time Low promotes Rockstar energy drink through satirising the industry for product placement.

Examples for Goodwin’s theory

Jagerbomb by Crossfaith promotes the alcoholic drink jagermeister through obvious consuming of it.

Examples for Goodwin’s theory

Gorrilaz – On Melancholy Hill is an animated music video that continues the narrative story for the whole album.

Opposing theory examples

Seven Nation Army by White Stripes shows a very unique way of creating a music video which can be percieved as artistic as it appears continuous.

Opposing theory examples

All music videos, no matter how artistic they may appear, still promote the artist one way or another.

Conclusion