ANALYSIS OF S

URVEY

RESULTS

GENDER ANALYSIS

The results of this question are hugely helpful as it gives us a clear idea of the audience that surrounds the rock genre. From the pie chart shown we can see that there is a slight majority of males in our audience at 55%, whereas our female result comes in at 45%. This majority is so miniscule that we do not feel the video can be purely male-focused, and will strive to fulfil the needs of both genders with our promotional package.

Using this data we will ensure we allow our music video to be suitable for both genders, considering attitudes to representation of males and females.

AGE RANGES

We asked our survey participants to state which of the given age ranges they fitted into. As you can clearly see from the image to the right there is a huge majority of 17-21 year olds in our audience at 71.67% . There is a small amount of 30+ respondents but it’s clear who is dominating age range for the genre.

Now that we have evidence of there being a predominantly youthful audience, we can target our promotional package towards their age range, taking into account current trends amongst their age range to ensure that it is as successful as possible. We will also ensure we make the video