EMP5109AWeek 4

Agenda Elevator Pitches (Intro)

Group Presentations & Feedback

Recap: Elevator Pitches (things to keep in

mind for your final draft)

Internet Integration /Introduction to

various tools

The Pitch

Assemble the whole team at the front of

the class with your pitch person in front

Don’t go overtime!

Have fun!

Elevator Pitch Introduce yourself and your team (Team

Members and Team Name)

Remember to smile from time to time!

The Pitch

Tell us what you are pitching (short title)

Tell us what problem you are trying to solve

Start by laying out your value proposition

Questions

Feedback on EP

Go to m.socrative.com; Room: 632086

Value Proposition

How exactly does your product or service benefit a

single client or customer?

Show how by buying your product or service, a

client can make money from it or lower their costs

or do both

Introduce some ‘pixie dust’ or differentiated value

Create a sustainable enterprise with a long term

competitive advantage

What is a Message Map

Precedes 2-minute Elevator Pitch

Summarizes your value proposition

Forbes Contributor Carmine Gallo’s recommends creating visual display of your story on one page

But start with twitter-friendly (140 characters or less) message summarizing (one) over-arching purpose underpinning your mission, organization, enterprise, value proposition

What is a Message Map

Message maps, according to Gallo,

work each and every time with complex

concepts, products, services

More complex it is, more you need

message map

www.aiub.edu

What is a Message Map

Allows clear, concise communication not only by leaders but also frontline, customer-facing employees, developers, product managers, sales people, marketing agencies as well as enterprises upstream and downstream in business ecosystem

Explains what you do in 15 seconds!

Gallo on YouTube: http://youtu.be/phyU2BThK4Q

What is a Message Map

Next add three or four supporting points

Adding depth and understanding for your audience

What it is you do and can do for customers, suppliers,channel partners, employees and community—yourstakeholder ecosystem

Expanding on each of your three or four main points byadding a few bullet sub-points

Sub-points need to be specific—data, examples,statistics, stories

Skuzzles

creates limited

edition classic

posters

UniqueHigh-

Quality

Customer

Connecti

on

1. World-renowned

artists2. Limited # posters

3. Limited sale time

1. Deep understanding of

customer and culture

2. Continuous feedback loop

1. Silk-screen printing

2. Kraft-tube shipping

3. Major motion

picture licensing

B

O

D

Y

http://youtu.be/yB4eTf_WfEw

Haider Ali & Dave White

The Pitch

Re-record YouTube pitch and submit URL

for next week

Read the following:

http://www.dramatispersonae.org/?p=87

Elevator Pitches – more

references

How to make an EP, Sean Wise

http://www.youtube.com/watch?v=Tq0tan49rmc

Elevator pitch twist

http://www.youtube.com/watch?v=98WlZJqscVk

“We put your brand in their hand”

http://www.youtube.com/watch?v=i6O98o2FRHw

6 Elevator Pitches for the 21st Century

http://www.youtube.com/watch?v=XvxtC60V6kc