Mark Zuckerberg, founder and CEO of Facebook

Current office : Palo Alto, California

All Application

Games

Business Education

Entertainment

Friends &Family

Just forFun

Lifestyle

Sports Utilities

Business Model

Business Model

Network Effects Business Model

SocialChannel

Pragmatisit

Value Proposition

Connect & Share Information

1. Brand ads revenue model

Pay Per Click

Pay Per Impression

R e v e n u e M o d e l

2. Self service ads revenue model

Pay Per Click

Pay Per Impression

R e v e n u e M o d e l

3. Virtual goods revenue model

1 USD = 10 credits

R e v e n u e M o d e l

Market Opportunities

www.checkfacebook.com

http://www.internetmarketinginc.com/blog/category/internet-marketing/internet-marketing-plan/

Demographic generation

Demographic generation

http://www.internetmarketinginc.com/blog/category/internet-marketing/internet-marketing-plan/

Mobile Networking

Feature Comparison

Similar Features• Profile• Friends• Groups• Messages• Wall• Photos• ...

Key Success Factor : Compete MySpace

MySpace’s Mistake : Clutter

MySpace’s Mistake : Too much focus abroad

• Established more than 30 country sites• Additional 450 full-time employees

• In 2009, lay off two-thirds of its international staff

• Close at least 4 of its international offices, including Brazil

Facebook’s Growth

M a r k e t i n g S t r a t e g y

Word of Mouth !!!!

Social Graph!!!!

About Promoting Brand !!!!

About Promoting Brand !!!!

Suggest Recommendation

7 ข้�อสำ��คั�ญข้องก�รใช้� Facebook

7 Rules

ProgramInstallation

TimeLimitation

Think!!

FriendAllowance

GroupCommunity

PrivateZone Privacy

Setting