Understand issues relevant to design for advertising.Prasanya Giri

http://www.slideshare.net/joesylowesy/advertsing-42-task-1

Types of Advertising

Newspaper

Magazine

Radio

Television

Directories Online

Direct Mail

Outdoor and TransitCinema

Internet

Books

Broadcast

Design

Hand held device

LCDPlasma

Guerilla

TYPES OF ADVERTISING

METHOD

ONLINE ADVERTISING

PRINT ADVERTISING

GUERILLA ADVERTISING

BROADCAST ADVERTISING

OUTDOOR ADVERTISING

PRODUCT PLACEMENT ADVERTISING

MOBILE ADVERTISING

PACKAGING ADVERTISING

Types of Advertising Method.ONLINE ADVERTISING

Is a form of marketing and advertising which uses the internet to deliver its message. It includes email marketing, social media etc. Online advertising is geared toward defining markets through unique and useful applications.

PRINT ADVERTISING

Types of Advertising Method.GUERILLA ADVERTISING

Guerrilla is an advertisement strategy concept designed for businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.

BROADCAST ADVERTISING

The term broadcast advertising applies to commercials aired on either television or radio, which are typical called spots. It's also known as on-air advertising, and it's the primary revenue generator for commercial television and radio stations.

Types of Advertising Method.OUTDOOR ADVERTISING

This is the type of advertising that’s done outside and which includes billboards, bus benches, interiors, exteriors of buses, taxis and business vehicles.

PRODUCT PLACEMENT ADVERTISING

A practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in films and television programmes.

Types of Advertising Method.

MOBILE ADVERTISING

Mobile advertising is a method of advertising that appears on mobile devices such as smartphones, tablets or PDAs that have wireless connections. Advertising can take place as text ads via SMS, or banner advertisements that appear embedded in mobile web site, in downloaded apps or in mobile games.

PACKAGING ADVERTISING

The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean . Packaging is more than just your product's pretty face.

Design Contexts

What information do advertising creative need in order to create an advert.

Background Information.

New ideas.

Media.

What information do advertising creative need in order to create an advert.It is important that business owners understand the basics of writing a good advertisement. All businesses need promotion. All the good adverts needs to

Constraints in advertising

Law

Money

Ethics