ChocolatVin

CHOCOLATES

MILK

SUGAR

NUT PASTE

WINE

DRIED FIG

Product - Features

ChocolatVin

CONTAINS WINE (BACARDI WINE)

DRIED FIG

DIFFERENT SHAPES

UNIQUE SELLING PROPOSITION

ChocolatVin

THE PRODUCT IS A CHOCOLATE PRODUCT CONTAINING WINE LIQUID INSIDE OF IT.

IT ALSO HAS A DRIED FIG IN IT TO AD A TASTE.

THE PRODUCT HAS THE HIGHEST QUALITY BRANDED LIQUOR “BACARDI”

IT IS A ELITE PRODUCT .

IT MAKES POSSIBLE TO HAVE WINE AT ANY TIME AND PLACE.

THE PRODUCT IS A RECREATION AND AS STRESS FREE ITEM.

EXPLANATION OF PRODUCT

ChocolatVin

THE PRODUCT IS PLACED IN INDIA IN ALL METROPLITAN AND COSMOPOLITAN CITIES AND PARTY TOWNS LIKE GOA AND PONDICHERRY.

PLACED IN ALL THE PUBS, STAR HOTELS,AIRLINES, SUPERMARKETS.

THE PRODUCT IS TARGETED ESPECIALLY ON MEDIUM CLASS AND ELITE GROUP.

THE PRODUCT IS ALSO TARGETED ON DELEGATES CONFERENCES, MARRIAGES, PARTIES,ETC.

PLACE – PLACEMENT OF THE PRODUCT

ChocolatVin

UNIFORM PRICE RATE THOROUGH OUT INDIA

THE COST OF ONE CHOCOLAT VIN IS 35 INR.

THE PRODUCT IS SOLD IN A SMALL PACK CONTAINING 6 QUANTITES OF CHOCOLAT VIN FOR INR 210 AND 30 FOR 1050 INR.

PRICE STRATEGY

ChocolatVin

THE PROMOTION STRATEGY IS DONE IN PRINT AND MEDIA.

MEDIA ADS ARE PROMOTED IN CHANNELS LIKE M-MUSIC, ETC.

PROMOTION IS ALSO DONE IN WEB MARKETING LIKE FACEBOOK ADVERTS, FACEBOOK PAGE PROMOTION, TWITTER ETC.

IT INVOLVES POSTERS , DIGITAL PROMOTION (WALLS ) NEAR & IN PUBS, DISCOTHEQUE, STAR HOTELS, AIRPORTS ETC.

PROMOTION STRATEGY

ChocolatVin

AS A RECREATION AND STRESS FREE PRODUCT :

CHOCOLAT OF GOD’S

CHOCOLATE WITH A HEART

UNUSUAL, DELICIEUX BOX OF CHOCOLATES

PROMOTION STRATEGY

ChocolatVin

Model ADS