ChocolatVin
CHOCOLATES
MILK
SUGAR
NUT PASTE
WINE
DRIED FIG
Product - Features
ChocolatVin
CONTAINS WINE (BACARDI WINE)
DRIED FIG
DIFFERENT SHAPES
UNIQUE SELLING PROPOSITION
ChocolatVin
THE PRODUCT IS A CHOCOLATE PRODUCT CONTAINING WINE LIQUID INSIDE OF IT.
IT ALSO HAS A DRIED FIG IN IT TO AD A TASTE.
THE PRODUCT HAS THE HIGHEST QUALITY BRANDED LIQUOR “BACARDI”
IT IS A ELITE PRODUCT .
IT MAKES POSSIBLE TO HAVE WINE AT ANY TIME AND PLACE.
THE PRODUCT IS A RECREATION AND AS STRESS FREE ITEM.
EXPLANATION OF PRODUCT
ChocolatVin
THE PRODUCT IS PLACED IN INDIA IN ALL METROPLITAN AND COSMOPOLITAN CITIES AND PARTY TOWNS LIKE GOA AND PONDICHERRY.
PLACED IN ALL THE PUBS, STAR HOTELS,AIRLINES, SUPERMARKETS.
THE PRODUCT IS TARGETED ESPECIALLY ON MEDIUM CLASS AND ELITE GROUP.
THE PRODUCT IS ALSO TARGETED ON DELEGATES CONFERENCES, MARRIAGES, PARTIES,ETC.
PLACE – PLACEMENT OF THE PRODUCT
ChocolatVin
UNIFORM PRICE RATE THOROUGH OUT INDIA
THE COST OF ONE CHOCOLAT VIN IS 35 INR.
THE PRODUCT IS SOLD IN A SMALL PACK CONTAINING 6 QUANTITES OF CHOCOLAT VIN FOR INR 210 AND 30 FOR 1050 INR.
PRICE STRATEGY
ChocolatVin
THE PROMOTION STRATEGY IS DONE IN PRINT AND MEDIA.
MEDIA ADS ARE PROMOTED IN CHANNELS LIKE M-MUSIC, ETC.
PROMOTION IS ALSO DONE IN WEB MARKETING LIKE FACEBOOK ADVERTS, FACEBOOK PAGE PROMOTION, TWITTER ETC.
IT INVOLVES POSTERS , DIGITAL PROMOTION (WALLS ) NEAR & IN PUBS, DISCOTHEQUE, STAR HOTELS, AIRPORTS ETC.
PROMOTION STRATEGY
ChocolatVin
AS A RECREATION AND STRESS FREE PRODUCT :
CHOCOLAT OF GOD’S
CHOCOLATE WITH A HEART
UNUSUAL, DELICIEUX BOX OF CHOCOLATES
PROMOTION STRATEGY
ChocolatVin
Model ADS