PowerPoint Presentation
Advertising proposal
1
My idea is to do an advert on my YouTube channel. My channel is
called Adventures WithSammi. My channel is based on everyday
lifestyle kind of activities. I go out and vlog the things I enjoy
to do such as going to concerts and meetups all around the country
with people fromacross the world.
YouTube is a gobal video sharing website which was created in
2005. People are able post and watch content from creators. The
content on YouTube is very saturated as there is unlimited space to
what you can publish. There is people who make singing videos, make
vlogs or just upload pretty much anything that they want too as
long as it is appropriate and sticks to the guidelines. Theres
beauty vloggers such as Zoella who is on 10 million subscribers
with a beauty range and book. YouTube in general is aimed at the
younger generation as they are far more up to date with social
media. However, any age is able to access the website and search
for things that suit them and their interests.
In my advert I will use a variety of clips of content that is
already on my channel. I will make my advert very casual and
nothing that wouldnt see on my channel as I dont want to portray a
different person to what you will see on my channel.
Research
As I am doing an advert I had to carry out some research to help
me plan my advert. I carried outboth primary and secondary
research. Primary research is research that you collect yourself.
Primary research is really good as you know it is reliable, the
main downside is that it is quitetime consuming.
For primary research I created a questionnaire on poll junky, my
results helped me choose my target audience and made me gain some
ideas for what to include. We also created a focus group but we
lost the footage to it. This was good as it helped us gain Ideas
from our friends.
As I used a questionnaire this is also quantitative research.
Quantitative research is numerical data. It is about asking people
for their opinions in a structured way so that you can produce hard
factsand statistics to guide you. To get reliable statistical
results, its important to survey people in fairlylarge numbers who
are a representative sample of your target market.
What is your gender?88%12%What is your age?What is your
occupation?How often do you watch youtube?80
2040601 23 45 6Have you seen any channel trailers before?
12%88%
100%0%Does youtube interest you?80weekweekweek
In my questionnaire I asked a question which was open for anyone
to type their answer. I got avary of answers which will really help
me.My question was what do you expect from a channel trailer?
good introduction to the channel, nice and simple, gets the
point acrossclips to draw you to the creatorAn overview of their
life stuff about themselves and what type of videos and things the
person will be doing.Content of what the youtuber will talk about
& funny montagesa clear view what the channel is about and what
kind of person is behind the channel. Little clips of footage that
show the type of channel and reflect the persons personalitya video
that sums up what the channel is about, to give new visitors an
insight on what it is likeGive an insight to what the channels
about An all round summary of a channelDetails of the channel Fun
and upbeatsummary of what the channel has to offeran overview of
what your channel is, who you are and what you're about. Good basic
information on the youtuber & what content he/she createsit to
be interesting and funny but not too long introduction to the
channel and the content that will be posted a short synopsis about
the person as a creator, probably a few snippets from some of their
videosthe best bits from the channel
This part of the questionnaire is qualitative data. Qualitative
research is non-numerical data. It is about finding out not just
what people think but why they think it. Its about getting people
to talk about their opinions so you can understand their feelings
towards it.
Both qualitative and Quantitative data have advantages and
disadvantages which I found out when doing my essay.
An advantage of Qualitative is that you can do it via interviews
or focus groups to get in-depth answers, which you know are
reliable. A disadvantage of qualitative data is that it is
generally more time consuming which means you would only be able to
get a smaller sample size.Quantitative research has its advantages,
one of them being that it is a lot easier to collect and place
together to form a chart because its simply based on numbers so you
are able to view your data in other ways. This makes your data much
more understandable and presentable. A disadvantage is that the
results are limited as they provide numerical descriptions rather
than detailed narrative responses. This may make your answers very
simple and not as easy to work from.
Secondary research is research that you find that someone else
carried out such as the internet etc. Secondary research is good as
it is quick and easy to find however it may not always be
reliable.
For secondary research I evaluated Zoellas advert called you
bring out the best in me. This helpedas it gave me a rough idea of
ideas to go towards my advert as it is very similar to what I want
to create myself.
I really like this advert as it really sums up what content
Zoella puts on her channel and what she is like as a person.
In my evaluation of this advert I described her advert as the
following:
This advert is a promotional advert, which is advertising Zoe
Suggs YouTube channel. I would say this advert is very narrative as
in the background she is giving a brief story of her experience
whilst being on YouTube. This advert is aimed at teenagers as
teenagers are the generation that use social media so would be more
interested than a middle age person. I would say it is linear as
she ages throughout the videos that are played.
From doing this research it then helped me to begin to plan my
advert. I have decided to aim my advert to the younger generation,
being girls aged 12-17. Im going to make my advert very easy to
follow and interesting for people to watch so it drags them into
going onto my channel. Im going to make my advert very visual and
not very narrative as I dont want to really to use too much speech
as this may bore people easily. As YouTube is really big I know I
have a lot of competition but as I am aware of these threats I will
try my hardest to make it stand out in the community.
Bibliography
https://www.youtube.com/watch?v=6yQ4i9Xzj-Iwww.youtube.com/adventureswithsammigeehttps://www.youtube.com/user/zoella280390http://sammigeemedia.weebly.com/
Thank you for listening!
