Talk to Frank

Who is Frank?

Target Audience

Our target audience if for ages 15-25

This is because the age range when most people are first exposed to drugs. That’s best time to prevent people being future drug addicts, before they’ve even started.

Why is Frank important?

Previous campaignsCampaigns such as "brain warehouse" and "brain crashers" introduced a darker side to the brand’s tone, while a series of poster ads posed questions such as: "Is skunk stronger than badger?”

Brain warehouse

https://www.youtube.com/watch?v=5Rwd0cIHYVc

Cocaine

https://www.youtube.com/watch?v=-AOHYIaQvuc

 

Main competitors

 

Talk to Frank’s main competitor is Addaction who are also one of the UK’s largest specialists and alcohol treatment charities. Talk to Frank is a much more effective national helpline because they advertise themselves on TV a lot of people know about them.

Pitch

This advert is meant to show how many people fall in the trap of consuming drugs and other harmful substances because of following what other people tell them to.

This advert has a similar style to Talk to Frank’s previous campaigns. These ads show the harsh truths. It shows the real effects of the drug on the person, whether that’s bloody noses, vomiting or violence. Talk to Frank make sure to inform people of the dangers.

Our advert is about smoking and drinking. We want the audience to be responsible and start thinking before they act and to show the them what can happen if they abuse drugs. There are 16 different shots in total that we will use to tell the story.

Storyboard

Storyboard