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charlotte-bennett
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What the product is?
• Perfume/fragrance
• Unique
• Smells absolutely gorgeous
• Bottle appropriate to carry around
What is the target audience?Targeting .. • Females • Ages 25-35 • Sophisticated • Successful• Feminine • Sexy• Confident• Elegant• Outgoing• Girlie
Not Targeting …
•Sporty people
•Shy people
Appeal And Connotations
• Seductive / Sexy
• Elegant
• Dangerous
• Glamorous
• Flirtatious
• Dominant
• Feminine
Mood board