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The first time from within the leisure sector this type of initiative
has been developed for the leisure sector – a game changer
Phil White, Head of IT, Places for People
Presentation – Content
DataHub History
Our Sector
DataHub Stakeholder Map
DataHub Operational Process
DataHub Modules
DataHub Club
The DataHuB - Unlock the potential of your data
Across just 7 operators (125 sites) how many different activity names are used?
20,052
Our sector – An identified problem
What is the likelihood of people visiting their closest pool?
Our sector – An identified problem
Operators unable to adapt to what’s working best elsewhere to drive utilisation
Only 28.8% use their
closest pool
Over 60% customers
don’t use their closest pool
Our sector – An identified problem
Unique member participants
What fitness programme delivered the greatest return for operators last month compared with the previous month?
INSANITY workout - up 45%
Body Attack - up 10%
Aerobics - down 15%
Spinning - down 5%
0 0
November 2013
SECTOR VISIBILITYParticipation Programmes Value
HOPSON TABLEActivity Names
JOHNSON TABLEFacility Names
• Pilot stage• Proof of concept• LMS Integration
How the solution startedThe creation of standards
The DataHub - History
The DataHub – A Repository for Sport & Leisure
The DataHub is a repository for sport and leisure data, integrated and enhanced through a suite of business intelligence modules, accessed anywhere via a single online portal
Collect and process
data
Analyseperformance
Identify opportunities
Measure impact
• 75 Million visits• 475 sites
2015
The DataHub - History
250+ Million visits per year1,500 Sport & Leisure sites
2016
The DataHub - Tomorrow
The DataHub - Stakeholder map
SECTOR LEADERSSTANDARDS/
GOVERNANCE
The DataHub - Stakeholder map
SECTOR LEADERSSTANDARDS/
GOVERNANCE
NGBs/ SPECIALISTSMODULES/
INFRASTRUCTURE
The DataHub - Stakeholder map
SECTOR LEADERSSTANDARDS/
GOVERNANCE
NGBs/ SPECIALISTSMODULES/
STANDARDS/INFRASTRUCTURE
OPERATORSGIVE/SHARE/
USE INTELLIGENCE
The DataHub - Operational Process
Site 1
Site 2
Data Extract Tool
Database
Modules
INTEGRATEAlign with sector
standards, benchmark and
drive returns from NGBs and delivery
partners
TARGETunderstanding of customers, pro-grammes, and
facilities - Identifying commercial growth
opportunities
ENHANCEIdentify and
deliver operational best practice –
enhanced through DataHub integrated
intelligence
IMPACTTarget, monitor and evidence
impacts – recognised
value
Leisure Management System provider
Sector Data Standards
The DataHub - Modules
TARGET
ENHANCE
IMPACT
INTEGRATE
POSITIONING KEY BENEFITSFREE FREE
Data Integrity
Business Reporting
e-Focus - Customer insight
SROI Calculator
NGB League Tables
Geo Impacts
STITCH - Accident Tracker
Marketing Intelligence
ASA Data Leagues
Activity Barometer
PITCH - Contract Monitoring
Workforce Intelligence
HIGH DATA STANDARDS
GROWTH OPPORTUNITIES
OPERATIONAL BEST PRACTICE
INCREASED ROI
The DataHub - What it means to me ?
1st
BENCHMARKINGLearn to swim
L O C A L LY15thR E G I O N A L LY
87stN AT I O N A L LY
SECTOR INTELLIGENCE
COMMERCIAL
• Access multi-site data
OVERARCHING
OPERATIONAL
• Measure community impact
• Deploy programme optimisation
Understand customer and workforce requirements
• Enhance staff accountability
• Prioritise your improvements
• Utilise sector support• Drive sector change
together
Access robust intelligence
Track relative performance
Intelligence-based investment
Increase your returns
Identify and target growth opportunities
The DataHub - The Club
DataHub Club members benefit from:
• Access to the DataHub
Two free modules: Data Integrity – Translate your raw data into consistent intelligence which then underpins all modules & an automated data check for operators NGB League Tables – Track and benchmark participation & NGB programme performance across all your sites
• Free quarterly sector insights newsletter• Access to regular webinars• Invites to selected events
Join for FREE at www.DataHubClub.com
Appliedbusinessintelligenceonadailybasis:
1) 1-3KPIswouldbenefitbandsA-D?
Breakoutsession1
Appliedbusinessintelligence:
1) Update:what 1-3KPIswouldbenefitbandsA-D2) How andwhenwouldcouldeachKPIbeused?
Breakoutsession1
Appliedbusinessintelligence:
1) Howwouldthischangeyourorganisation?Whatbenefitswouldyouexpect?• Decisionmaking:efficiency,effectiveness,
consistency,evidence/outcomebased
2) Whatsupportandtrainingwouldberequired?
Breakoutsession2
Join the club for free at www.DataHubClub.com
@DataHubClub / #DataHub
Welcome – to The DataHub
