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LinkedIn

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Please attribute Willem van Valkenburg

http://willemvanvalkenburg.nl

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Willem van Valkenburg

Director TU Delft OpenCourseWare

Assistant to the President of the OpenCourseWare ConsortiumProject manager OCW in Europe

twitter.com/wfvanvalkenburg slideshare.net/wfvanvalkenburg

Initiator of TU Delft Social Media Café

Manager of TU Delft Mobile

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Agenda

• TU Delft on Social Media

• What is LinkedIn?

• Personal Profile

• Company on LinkedIn

• Tips

• Questions

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TU Delft on Social Media1.

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worldofalumni.tudelft.nl

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Social Media Café

• Informal

• Sharing knowledge

• Experts from

different parts of

the university

http://socialmediacafe.weblog.tudelft.nl

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What is LinkedIn?2.

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What is LinkedIn?

• On-line business networking portal

• Based upon the premise of

Six Degrees of Separation • However, LinkedIn uses only three degrees in its model

• Can also be used as:• Business e-mail address book• Substitute on-line resume• Professional marketing brochure• Job research tool (bi-directional)

… and more.

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http://blog.linkedin.com/2013/01/09/linkedin-200-million/

| 12Source: http://wp.me/s1ioD7-53

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Personal Profile3.

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Your profile

• Post a photo

• Add work experience

• Include education

• Seek recommendations

• Start making connections!

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Profile tips

• Use your resume as a starting point – but don’t cut and paste

• Focus on the benefits you provide to clients

• Be sure to include specializations - they help you stand out

• Include most professional experience – even if it doesn’t relate to what you do now

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Endorsements

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The power of three degrees

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Your Network Power of Three Degrees

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Company on LinkedIn4.

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Organisational Goals

Business Development

New Product Launch

Profile Building

Lead Generation

Fundraising

Alumni Relations

Brand Marketing

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Company page

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Groups

• Personal• Join groups of your

interest

• Participate in the

discussion

• Company• Create your own

group(s)

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TU Delft Alumni Group

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Jobs

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Tips5.

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Social networking etiquette

• Be professional

• Only connect with people you’d recommend

• Seek to give rather than to receive

• Engage – social networking involves give and take

• Don’t divulge client names

• Just assume that everything you post online is

public

• Don’t brag but do self-promote

• When in doubt, don’t.

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Questions?

facebook.com/TUDelft

www.linkedin.com/company/tu-delft

twitter.com/tudelft

tudelft.nl