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Presented by Jodi Gersh
Director, Social & Engagement, USCP
Presented by Jodi Gersh
Director, Social & Engagement, USCP
Presented by Jodi Gersh
Director, Social & Engagement, USCP
Use social media to build online and real world
connectionsor
by jodiontheweb
Finding your social media voice and creating your
personal brand to grow your audience
Do I still need to explain why social media is important?
• Billions of people use social media
• It drives a ton of traffic to our websites
• We now can have conversations with our audience
The New First Impression
Me
Let’s Talk About You, Inc.
What do people think about when they think of you?
What do you want them to think about?
YOU are already a brand.
Find people to follow/copy
Determine what your brand is
• Photos, colors, fonts, voice, personality
• Be consistent
• Be authentic
Note: Your bio should reflect what people can expect from you
Twitter.com/jodigersh Twitter.com/jodiontheweb
I searched Google for ‘Niche Social Networks’
James Janega’s Rule of Thirds
• One-third your material
• One-third other people’s material (retweets)
• One-third personal highlights (showing your personality, what you’re reading, etc.)
• LinkedIn for Journalists – join the group.
• Premium service: free for journalists who do a 35-minute webinar.
https://www.linkedin.com/groups/LinkedIn-Journalists-3753151
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https://www.google.com/calendar/[email protected]
First Steps•Google Yourself
First two screens of results
• Secure your brand namechk.com
•Create some accounts Twitter, LinkedIn, Facebook
• Training http://bit.ly/GannettSocialTraining
http://bit.ly/GannettSocialTraining
Don’t be this guy
Thank you
I am Jodi Gersh, jodiontheweb
http://bit.ly/GannettSocialTraining
http://bit.ly/GannettSocialSite
