PROMO Live, 2007 – Social Media: Evolution to Execution

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5 Ways Personality

Can ReinventYour Marketing

Rohit BhargavaMoscow, Russia – September 13, 2010

PROMO Live, 2007 – Social Media: Evolution to Execution

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PROMO Live, 2007 – Social Media: Evolution to Execution

3In 1992, DC Comics killed Superman – and in the following decade, sales dropped by more than 80%.

PROMO Live, 2007 – Social Media: Evolution to Execution

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In the past, we fed our consumers …

PROMO Live, 2007 – Social Media: Evolution to Execution

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And waited for them to come to us.

PROMO Live, 2007 – Social Media: Evolution to Execution

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Today is different for 3 reasons …

1. Technology is not a barrier.

2. Virtual trust is the most influential.

3. The media is now circular.

Photo (c) Tristan Savatier - www.loupiote.com - used by permission

PROMO Live, 2007 – Social Media: Evolution to Execution

10The easiest thing to do is

to focus on all the tools and how to

use them.

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The problem is there are too many –and they often change.

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And measurement is incomplete ...

Friends = 547Followers = 1,387Fans = 875

ROI = ???

We need a new way of marketing.

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A way focused on belief, not sales.

Case Study: Ford (Global)Increased purchase consideration to 89%.

Case Study: Innocent Drinks (UK)Creating an iconic brand through personality.

Case Study: V-Tech Toys (US)Drive 99% positive conversation with evangelists.

PROMO Live, 2007 – Social Media: Evolution to Execution

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Ways Personality

Can Reinvent Your Marketing

1. Give people a reason to engage.

2. Share a real backstory.

3. Find your accidental spokespeople.

4. Let your advocates own your brand.

5. Stand for something beyond products.

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Thank You!Get the Book:

blog.ogilvypr.comwww.rohitbhargava.com

Blogs + Resources:

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@rohitbhargava