Introducing The Strategic

Plan

The Traditional Business Plan Is Dead

A traditional business plan is a guaranteed time waster unless you are looking for busy work to keep you from actually starting your brand or you are really considering outside investment. What is the alternative? ?

A Self Directed Plan7 Most Important Questions to Ask

Before Launching without an Investor: 

•Financial Plan-How much this will cost me over the next 18 months if I don’t sell anything ? •Production + Cost of Goods: How much will it cost for me to make and manufacture my product ?

A Self Directed Plan•Marketing Plan Who is my target customer and what markets do I want to fill? How will I get the word out about my product? What brands will I compete with? •Sales Plan: What distribution channel will help me generate revenue, is it ecommerce or wholesale? When can I expect to start generating a profit?

A Self Directed Plan•Brand Identity: Who are you? •Merchandising: What is my assortment plan and pricing? •Tie it all together: What are my 18-month Timeline and Goals?

This step-by-step plan involves creating the foundation, building the strategy, and then executing approach. Often times entrepreneurs start executing without knowing where they’re heading or what their core goals are. When launching a brand, it’s important to think of yourself as a primary investor.

I always suggest vetting potential investors thoroughly. Do they have experience or relationships in retail? Can they help you outside of just the investment? Unless you plan to work with an Angel investor who isn’t hedging on an immediate ROI, make sure you do your due diligence. Your investor should be a long-term partner willing to stick it out for 18 – 36 months at minimum.

E-mail: syama@scalingretail.comWebsite: scalingretail.com/

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