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In this deck I answer four dead questions: What is the problem of saying stuff is dead?Why do people say stuff is dead?Why do we believe stuff is dead?How do we stop people saying SEO is dead?Primarily it's about SEO's integration into the wider marketing mix.
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Saying Stuff is Dead is DEAD!
Four Dead Questions
• What is the problem of saying stuff is dead?
• Why do people say stuff is dead?
• Why do we believe stuff is dead?
• How do we stop people saying SEO is dead?
Bauer and [email protected]
@mrjamescarson
facebook.com/jacarson
uk.linkedin.com/in/jacarson85
www.jamescarson.co.uk/socialsearch
Always up for linkage!
Marketing is DieingAnd, it could be dragging you and your business down with it.
Let me explain...
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I have been studying this model extensively over the last few years, and you will be amazed at how savvy businesses and individuals are using these new marketing methodologies to drive massive leads to their businesses and turn those leads to instant customers.
Join me this Thursday night as I reveal all that I have learned and developed in this new way of marketing. You will be blown away!
>>>> Click here to register, space is limited
See you Thursday,
- Bill Crosby
PS. I promise that you will be completely blown away at what I have to show you and how you can model these new marketing methodologies in your marketing efforts immediately. I'm going to show you exactly how to do it!
>>>> Click here to register, space is limitedLOL
Email is Dieing?
Total 1.4
billion users
Some Stats
350m
350m
350m
Source: Email Marketing Reports.com http://bit.ly/15yFu
100
41
Source: Radacati Group http://bit.ly/x7k832
Average US Office Worker
Total 3.1 billion
accounts
Please kill me
(or email)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Email vs. Social Networking
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Social NetworkingSocial Networking
Internet Users Who Do Activity
Source: Pew http://searchengineland.com/top-internet-activities-search-email-once-again-88964
Daily Usage
43%
61%
65%
92%
Social Networking vs. Email
We don’t think that a modern
messaging system is going to be
email*
*Possibly the most overhyped quote in Internet marketing history.
Facebook is Dead
http://mashable.com/2011/10/12/google-engineer-rant-google-plus/
What About SEO?
c.£500m
Internet Users Who Do Activity
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Social Networking
Search
Further idiocy:http://www.searchengineguide.com/stoney-degeyter/seo-is-dead.phphttp://www.clickz.com/clickz/column/1691370/seo-is-dead-long-live-er-other-seohttp://www.seorefugee.com/seoblog/2007/03/30/seo-is-dead/http://www.seotoday.com/browse.php/category/articles/id/504/index.phphttp://www.emergence-media.com/2007/05/seo-is-dead-where-is-your-audience-searching/http://www.webpronews.com/insiderreports/2004/02/03/is-organic-seo-deadhttp://www.nicholasroussos.com/general/seo-is-dead/http://www.copyblogger.com/seo-copywriting-is-dead/http://www.seroundtable.com/archives/003706.htmlhttp://calacanis.com/2007/02/07/why-people-hate-seo-and-why-smo-is-bulls-t/
SEO is Dead!
Holy Shit!
http://pandalized.com/http://mashable.com/2011/03/02/mahalo-lays-off-10-of-staff/
Social Shares + Rel=“author”
WTF?!
Why Do People Keep Saying Stuff is Dead?
Outbreaks of what the computer scientist John Seely Brown calls "endism" have been rife in discussions about communications technology since the time of Plato, who opined that writing would destroy memory. In the 20th century, it was widely trumpeted that television would be the death of, first, radio and, later, movies.
http://www.guardian.co.uk/commentisfree/2011/nov/27/john-naughton-mark-zuckerberg-email
#1 Endism
Source: RIAA accessed at: http://bit.ly/xsY3FL
Hardware ≠ Software
Established Media Continues to Expand
#2: Dead Stuff Sells Magazines
http://www.dailymail.co.uk/sciencetech/article-1329979/Facebook-email-Mark-Zuckerberg-launches-Google-Gmail-killer.html
http://www.pcmag.com/article2/0,2817,2397829,00.asp
http://www.slate.com/articles/technology/technology/2011/11/google_had_a_chance_to_compete_with_facebook_not_anymore_.html
http://www.bbc.co.uk/news/magazine-15829333
http://www.forbes.com/sites/insertcoin/2011/08/15/a-eulogy-for-google-plus/
http://calacanis.com/2007/02/07/why-people-hate-seo-and-why-smo-is-bulls-t/
http://econsultancy.com/uk/blog/6769-seo-is-dead-again
http://www.guardian.co.uk/lifeandstyle/lostinshowbiz/2010/jul/08/prince-internet-dead-itunes
http://www.bureau24.net/2011/07/13/is-facebook-dead-the-launch-of-google-plus/
http://paidcontent.org/article/419-seo-is-dead-and-the-new-king-is-smo/
Why
Do People Accept that Stuff is Dead?
#1: Statistics Make it Easy
There are three kinds of lies: lies, damned lies, and statistics.
Dumb Stats
NEVER base decisions on % growth rates on their own
Pinterest grew 4000% in 2011 – we absolutely need to have a strategy!
#2: Positioning
More! http://unbounce.com/noob-guide-to-online-marketing-infographic/
#3: It’s what thought leaders say!
The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
“Markets are conversations”
“Everything’s easier with fans”
Let’s Use Some Damn Lies…
UK's online con-susmers
Read Blogs Contribute to Forums Comment on Blogs Active Bloggers0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%100.0%
8.8%6.5%
3.7% 2.8%
IPA Sponsored research published in January 2009
Media Passive
Faris Yacob I believe that children are the future http://www.box.com/shared/qus47kip7x
Interruptive Ads are Dead?
Good ideas make good advertising
Guess the keyword…
“car insurance”“loans”“mortgages”“credit cards”
You’re So Money Supermarket
money supermarket car insurance moneysupermarket loans credit cards mortgages0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
How
Do We Stop People Saying SEO is Dead?
Get siloed and you are dead
Mark
eti
ng
SEO
#1 Avoid Siloes
WTF is SEO?!
Inbound Departments
Outreach
Outreach
Design/Development
Analytics
Content
Outreach
Design/Development
http://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/
Inbound Dependencies
Outreach
Outreach
Design/Development
Analytics
Content
Outreach
articles, product pages, infographics, video
email, social media, link building, PR
Design/Developmentsite architecture, CMS, UX design
site analytics, consumer research, keyword analysis, competitor
research
http://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/
Inbound Contributors
Outreach
Outreach
Design/Development
Analytics
Content
Outreach
articles, product pages, infographics, video
email, social media, link building, PR
Design/Developmentsite architecture, CMS, UX design
site analytics, consumer research, keyword analysis, competitor
research
journalists, writers, video editors, designers, marketers (or just
anyone!)
sales, marketers, PR, brand managers, social media execs, link
builders
developers, designers
analysts, marketing research
http://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/
#2 Cover Your Bases
Content
Outreach
DesignDevelopment
Analytics
http://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/
Bad Times
Content
Outreach
Design/Development
http://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/
Bad Times
Content
Outreach Design/Development
http://www.jamescarson.co.uk/socialsearch/2012/03/01/inbound-model/
#3 Don’t Fragment
EmailSEO
Social
Media
Technology Often Complements Rather than Kills
#4 Prioritise Properly
Where is your audience?
#5 Unify Your Data
http://www.jamescarson.co.uk/socialsearch/2011/11/08/data-driving-integrated-marketing-departments/
Some Smart Companies
#6 Don’t trust statistics without context…
#7 I have an agenda too
SEO is NOT DEAD
Neither is:Google + TVFacebook Product marketingTwitter Interruption Email AppsPPC MusicPrint media The Internet
Now start integrating
This Talk is [email protected]
@mrjamescarson
facebook.com/jacarson
uk.linkedin.com/in/jacarson85
www.jamescarson.co.uk/socialsearch
Always up for linkage!
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