Hong Kong 2015

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 Ben Russell  Sr. Insights Analyst  LinkedIn

Impact of Emerging Technology on Institutional Investing

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Are digital and social resources gaining traction among institutional investors?

 Kevin works as a senior investment advisor for a mid-market hedge fund in Hong Kong.    He has been in the institutional investment field for over 8 years.

 Kevin has been promoted 4 times and is now responsible for the investment decisions for one of his firm’s largest portfolios.

Kevin is an avid social media user

49%

51%

82%

84%

95%

Niche Publications/ Sites

Blogs/ Discussion Forums

News Sites

Company's Websites or Blogs

Social Media Sources

Digital sources used for obtaining finance-related information

He actively uses social to become a better informed advisor

Learn about investment products/ services

Research asset management firms

Read timely news or market/ industry updates

Research specific industries

Seek opinions or commentary on markets/ events

55%

43%

43%

41%

41%

Top purposes cited for using social media

He trusts the social channel he uses, and

practically applies what is learnt

Conduct further research on an industry issue or topic

47%

Change their perspective on an industry issue or topic  

55%

Share the information with decision makers at their

company

47%

Choose to work with a particular company or client  

39%

Start a discussion with my investment consultant  

49%

Make an investment recommendation or decision

39%

You’re more likely to influence and engage

Kevin on LinkedIn

Institutional Investors are

more likely to use LinkedIn over Twitter or Facebook when seeking

subject matter education

3X

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Be ‘always on’ and deliver a steady stream of valuable information

Tailor your content to maximise engagement with your audience

Develop a content calendar and plan what you want to say

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Hong Kong 2015