The Deloitte/SEB CFO Survey Spring 2015

The Deloitte/SEB CFO Survey

Spring 2015

Finding the Rhythm and the Courage

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The business optimism in Finland is higher than in Europe. The net business optimism is 34%, which is the highest value in almost four years.

60% of the CFOs are seeing their financial position as favorable.

In Finland, CFOs regard the Finnish stock market as inflated. 52% of the respondents consider that Finnish companies are overvalued.

26% of the CFOs are willing to make strategic investments in Finland in the next 6 months, if the financial position remains the same as now.

The economic recovery in America is affecting Finnish companies. 19% of the CFOs think that their company will have the best opportunities for growth in that specific market.

The job cuts are not completely over. 25% of the respondents’ companies are still reducing workforce in Finland.

National structural reforms are seen as the most effective way to resolve the EU growth crisis. 100% of the respondents in Finland are certain of its effectiveness and 92% in Europe.

Key metrics to improve. 59% of the Finnish CFOs expect the revenues to increase and 65% expect operating margins to increase.

Finding the Rhythm and the CourageKey findings

© 2015 Deloitte & Touche Oy, Group of Companies

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Finding the Rhythm and the CourageHot Topic


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Finding the Rhythm and the CourageBusiness Confidence


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Finding the Rhythm and the CourageProspects and Concerns


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Finding the Rhythm and the CourageFinance


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Finding the Rhythm and the CourageFinance


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Finding the Rhythm and the CourageMacroeconomic Context


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Finding the Rhythm and the CourageSpring 2015


This is the first-quarter edition survey of Chief Financial Officers and Groups Finance Directors in Finland. The survey is published twice a year—soon after the first and third quarters. It is the only survey that reflects CFO attitudes to operating environment, valuation, risks, funding and expectations.

The survey was carried out as a web-based questionnaire. The 2015 first-quarter survey took place between 4th and 25th of March. 50 CFOs participated, including a good mix of privately held and publicly listed medium, large and multinational companies across a broad range of industries. 74% of the respondents are from companies that have an annual turnover of more than 200 million euros.

For the first time, the CFO Survey was conducted simultaneously in other European countries. The European CFO Survey gathered opinions of over 1,300 CFOs in 14 European countries: Austria, Belgium, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Russia, Spain, Switzerland and the United Kingdom.

Contacts Writers Marketing

Tuomo SalmiTel. +358 20 755 [email protected]

Ville LähdeTel. +358 9 6162 [email protected]

Juha LintulaTel. +358 20 755 [email protected]

Sampo SaarenpääTel. +358 20 755 [email protected]

Mari NikitinTel. +358 20 755 [email protected]

mailto:[email protected]



mailto:sampo.saarenp%C3%A4%C3%[email protected]


13© 2015 Deloitte & Touche Oy, Group of Companies

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Economy & Finance

The Deloitte/SEB CFO Survey Spring 2015