Real Helpin A Virtual World June2008

Real Help in a Virtual World

An introduction to the concepts and potential of using virtual immersive 3-D environments to

achieve the goals of counseling and treatment organizations

Dick Dillon, Presenter

Real Help in a Virtual World - 6/24/2008

Pencils ready? Here’s the most important idea I want you to take away

today.


Pencils ready? Here’s the most important idea I want you to take away

today.

Only DEAD fish go with the flow.


Digital Nation2008 College Graduate Media Exposure (to date) 5,000 hours reading books. 10,000 hours playing video games.10,000 hours talking on cellular phone.20,000 hours of Television.200,000 emails and Instant Messages.500,000 advertising messages/commercials.


Digital Nation

How have you used digital media lately?

Real Help in a Virtual World 6/24/2008

http://rds.yahoo.com/_ylt=A9G_bDt0RV1IBXkAn4aJzbkF;_ylu=X3oDMTBpZTByOGFiBHBvcwMyBHNlYwNzcgR2dGlkAw--/SIG=1hejmcg5u/EXP=1214158580/**http:/images.search.yahoo.com/images/view?back=http://images.search.yahoo.com/search/images?p=yahoo+logo&fr=yfp-t-501&toggle=1&cop=mss&ei=UTF-8&w=450&h=150&imgurl=www.withoutgas.com/blog/archives/yahoo_logo.jpg&rurl=http://www.withoutgas.com/blog/archives/2004/09/yahoo.html&size=16.3kB&name=yahoo_logo.jpg&p=yahoo+logo&type=JPG&oid=902aa40e3dcaba70&no=2&sigr=11qakatgp&sigi=11fs9c7sp&sigb=1309vflki&tt=59398

http://rds.yahoo.com/_ylt=A0geu.aTRV1Iu0QBCSRXNyoA;_ylu=X3oDMTB1bGVqMWZiBHNlYwNzYwRjb2xvA2FjMgR2dGlkA01BUDAwMl85Mg--/SIG=1ijcbl2b9/EXP=1214158611/**http:/images.search.yahoo.com/images/view?back=http://search.yahoo.com/search?ei=UTF-8&p=facebook+logo&w=191&h=33&imgurl=overstated.net/images/facebook.jpg&size=2.4kB&name=facebook.jpg&rcurl=http://overstated.net/2006/09/19/facebook-opens-registration&rurl=http://overstated.net/2006/09/19/facebook-opens-registration&p=facebook+logo&type=jpeg&no=3&tt=524&oid=18a1df8c0ebd4224&tit=facebook.jpg&sigr=11s8r669h&sigi=112b797kk&sigb=11nbecutj

http://rds.yahoo.com/_ylt=A9G_bDrXRV1IRGsAe9GJzbkF;_ylu=X3oDMTBpZTByOGFiBHBvcwMyBHNlYwNzcgR2dGlkAw--/SIG=1h82g1dq8/EXP=1214158679/**http:/images.search.yahoo.com/images/view?back=http://images.search.yahoo.com/search/images?p=myspace+logo&y=Search&fr=yfp-t-501&ei=utf-8&js=1&x=wrt&w=200&h=61&imgurl=static.howstuffworks.com/gif/myspace-logo.jpg&rurl=http://computer.howstuffworks.com/myspace-predator-code.htm&size=5.1kB&name=myspace-logo.jpg&p=myspace+logo&type=JPG&oid=c407ff89fe4d425a&no=2&sigr=11r9ac6ef&sigi=11dm7qk4g&sigb=135hvpj9f&tt=54381

Evolution of the multidimensional Web

Immersive

Interactive

Static

Text UI

Basic graphical

UI

Rich, interactive

graphical UI

3-D digital experience

Hybrid virtual/real-

world experience

Pre-Web Internet

World Wide Web

Web 2.0

Web3D

WebXD

Inte

ract

ivit

y

Richness of user experience

Slide Courtesy of Forrester Research

Interactivity + Immersion = Engagement

“Web 3 – D will deliver in the next three to five years.”

- Erica Driver, Forrester Research













“Second Life is Not a Game

…It is more of a social engagement area. There are actual classrooms and training sessions in-world.”

- Brett Atwood, Linden Lab


“Ignore Second Life at your own peril”

Virtual Worlds are on the cusp of a major expansion.

- McKinsey and Company


Businesses in Second Life

Amazon Kraft Foods SonyBMW Lacoste ToyotaCalvin Klein MLB VisaDell NBC Warner Bros.H&R Block Philips Electronics XeroxIBM Reebok YahooAnd dozens of others (see http://www.nbhorizons.com/list.htm)


Education in Second Life

Harvard USC Ohio StateSan Jose State Ball State ClemsonBowling Green Bradley ColumbiaEdinburgh U. East Carolina DukeGeorgia State Indiana MITUniv. of Leicester NYU Penn State

And hundreds of others (see http://wwwsim.teach.com)


Non-Profits in Second Life

ACLUAmer. Cancer SocietyAmerica’s First HarvestKivaNational Council (for Community Behaviroal Health)New Media ConsortuimPreferred Family HealthcareAnd hundreds of others (see http://www.nbhorizons.com/list.htm)



TOUR

Research Supports Use of Virtual Worlds

Gallese, V. , et. al – Mirror Neurons and Embodied Simulation.

The same parts of brain activate when we are watching and identifying with an action as if we were doing the action ourselves.



Jeremy Bailenson, Stanford Virtual Human Interaction Lab – Vicarious Reinforcement

How you appear in a virtual world can affect your behavior in real life. People who watch their avatars engage in physical exercise are more likely to do so themselves in real life.



Zach Rosenthal – Duke UniversityVirtual Crack House (cue extinction)

“What we’re trying to do is take people into a virtual crack-related neighborhood or crack-related setting and have them experience cravings, just like they would in the real world,”


Summary – Potential Uses of VWs in Addiction Practice


Virtual Conferencing

• Allows real-time sharing, review and commentary• Allows users to create and develop unique objects• Innovative ways to educate and inform others and to display data• Time and cost savings in bringing people together within and across disciplines and geography


Staff Training

• Bring together staff from distributed program sites• Collaborative Learning environment• No down time for travel• Machinima creation allows future sharing


Role Playing

• Works with staff and with clients.• Allow “oversight” by staff managers, clinicians.• Complete control over scenarios, or use all of SL as a “living laboratory”.


Virtual Counseling

The actual delivery of services, both group and individual, via patient and clinician avatars is currently possible.


Virtual CounselingConcerns

• Lack of control• Impact on Therapeutic Alliance• Loss of meta-communication• “It’s not the way we’ve always done it”• Impact of anonymity (full or partial)


Virtual CounselingPotential

• Flexibility of service delivery• Access• “It will happen, whether we like it or not”• Research opportunities• Impact of anonymity (full or partial)


“Like the Web in 1993, most of the good ideas haven’t been thought of yet. “

Sibley Verbeck, CEO, Electric Sheep Co., on NBCs Today Show (March, 2008)




Dick Dillon

Senior VP, Planning and Development

Preferred Family Healthcare

[email protected]

314-504-6672

Economy & Finance

Real Helpin A Virtual World June2008