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Not sure what content strategy is? Don't care? Hopefully this talk will change your mind... Forget boring case studies - instead I'll be looking at content strategy in the real world, particularly an area near and dear to my (and maybe your) heart - online dating! From a year in the wilds of Plenty of Fish and OkCupid, find out what on earth we content strategists do, why it matters, and most importantly how it can help you get to first base.
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CORY-ANN JOSEPHHow Content Strategy can
get you a date
PlanningCreationApprovalMigrationPublicationMaintenanceGovernance
PlanningCreationApprovalMigrationPublicationMaintenanceGovernance
Usage Lifecycle
http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/
Online dating Lifecycle
http://bokardo.com/archives/designing-for-the-social-web-the-usage-lifecycle/
1. Profile2. Messages/chats3. The Google Factor
http://xkcd.com/1124/
Gym/sports/keeping fit = 36%Sense of humour = 32%Easy Going/Laid Back = 18%Socialising/Nights out = 17%
Caleb Lane,Male model(fyi… not from dublin)
http://lulalulerasworld.blogspot.ie/2011/02/caleb-lane.html
http://www.beccaclason.com/Should-I-Text-Him-Flowchart
http://www.theproducersperspective.com/wp-content/uploads/2012/04/first-date-2.jpg
http://www.tbseblog.com/2011/04/19/awkward-moves-handshake-edition/
fin
http://www.bentoelmild.com/wp-content/uploads/2012/07/black-labrador-retriever-puppy-dog-face-paws-upclose-cute-ohnbpy.jpg
