LinkedIn

2

Meet the team

3

Meet the team

Create economic opportunity

for every member of the global

workforce

Our vision

Create economic opportunity

Realise your

dream job Find work Be great at what

you do

Mapping every global connection between

THE ECONOMIC GRAPH

400M Members

4M Active company profiles

3M Jobs

1B+ Endorsements

Social media is here to stay, embracing its power is the key

57%

of the decision to ‘buy’ is now made before any

commercial contact with your business

The best recruiters

act like marketers

Social media keeps the conversation going 1

…because you need to nurture your audience

Sales is one-to-one, marketing is one-to-many 2

LinkedIn has

every audience you care about…

CANDIDATES

C

CONSULTANTS

C

CLIENTS

C

We recommend

3 simple steps

Your followers &

Your brand

Nurture your target

audiences

Do what you

do best

Build Engage Recruit

ENGAGE

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Professionals use LinkedIn for

3 valuable reasons

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Creating ‘followers’ will

fuel your success

? ? ?

? ? ?

? ? ?

What good is a post on Facebook if you

have no friends?

Members are 61% more likely to share information as a result of following your company

61%

95%

Followers are 95% more likely to respond to an InMail

79% of members are interested in job opportunities from companies they are following 79%

FOLLOWERS

181– 1,066 MEETINGS

3 CANDIDATES

90+ ROLES

2

Your LinkedIn journey

24

Tailor your content to your different Target Audiences

Clients Employees Candidates

Ensure you are always top of mind

Relevant content Encourages likes & shares

Content Updates

Members are 61% more likely to share information as a result of following your company

61%

29

Sponsor your updates to extend your reach

Increase the performance and scale of your content updates by

targeting the right people with the right message

Sales professionals

Sales Professionals in Information Technology

Senior Sales Professionals in Information Technology

Senior Sales Professionals in Information Technology

working in Google

30

Measuring ROI

31

32

Search Insights: The Power of Data

33

Your LinkedIn journey

starts here

RECRUIT

Promote

your jobs

Proactively

source talent

ENGAGE

Update

followers

Tailor your

content

BUILD

Grow your

followers

Leverage

Employees

Fish where the

fish are

Fish where the

fish are

Fish where the

fish are

Know your

audience

Share Appropriate

Content

Develop a content

calendar

Agree Metrics &

Measure

performance

Share Appropriate

Content

Develop a content

calendar

Agree Metrics &

Measure

performance

Agree Metrics &

Measure

performance

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Irish Industry Talent Reports

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS

Irish Industry Talent Reports

Q&A

38