4 Steps to creating a social media strategy

4 steps to social media campaign:

1. Monitoring

1. Monitoring:

•What are people saying about your brand?

•What are people saying about your competitors?

•What are people saying about your industry?

•Who are the main influencers in your field?

•What are the trends in your area?

•What is the sentiment about your industry?

1. Monitoring:Free Tools:

http://www.google.com/alerts

http://www.boardtracker.com/ http://boardreader.com/

1. Monitoring:Free Tools:

http://blogdigger.com/ http://www.blogpulse.com/

http://tweepsearch.com/

http://search.twitter.com/advanced/http://tweetscan.com/

1. Monitoring:Free Tools:

http://www.whostalkin.com/

http://www.socialmention.com/

http://www.howsociable.com/

4 steps to social media campaign:

1. Monitoring

2. Planning

Planning:

• Strategy?

• How to reach the influencers?

• Which tools?

• How personal do you want to be?

• How much do you want to engage?

• What are your goals?

• Crisis management

4 steps to social media campaign:

1. Monitoring

2. Planning

3. Implementation

Implementation• Blogging –Other people’s blogs

• Twitter – Facebook –Linkedin –Bebo –MySpace

• YouTube –Flickr

• Forums

• Webinars

• Your own website

• Your own social network

• A social media newsroom

4 steps to social media campaign:

1. Monitoring

2. Planning

3. Implementation

4. Evaluation

Evaluation

1. Use URL shorteners or Hootsuite

Evaluation

Evaluation

• Monitor

• Are you achieving goals?

• What is working / not working?

• What else will your fans / followers do for you?

• Adjust and return to step 1!!

@****** The Dylan is a hotel that are certainly using twitter well- a guest tweeted about no hot water- they responded immediately to rectify!

Good social networking:

Good social networking:

Good social networking:

http://www.scanianewsroom.com/

Good social networking:

http://www.scanianewsroom.com/

Good social networking:

Good social networking:

Good social networking:

Good social networking:

Good social networking:

Good social networking:

Email me: amanda@spiderworking.com

Phone me: 01 442 9410

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