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Financial Permaculture& Ecosystem Investing
Gratitude to: Gregory Landua, www.BooyaCacao.comCatherine Austin Fitts, www.Solari.com
Ben Falk, www.WholeSystemsDesign.com
Ethan C. Roland,www.AppleSeedPermaculture.com
G A I A UNIVERSITY
Framing
Converging Crises:
• Water Crisis• Land Scarcity• Nutrient Losses• Energy Dilemma• Damaged Oceans• Inappropriate Technology• Climate Chaos• Economics, Politics, Trade
Food Insecurity
“...an imending crisis of soaring food prices...” - UN/FAO ISFP
African Land-Grab
Project Survival Media
Climate Chaos
50 million climate change refugees by 2010 - UN
Project Survival Media
Miniature Earth
Investing in the US Dollar
WarfareEconomic
Tapeworm Economics
Infinite Growth
Converging Crises:
• Water Crisis• Land Scarcity• Nutrient Losses• Energy Dilemma• Damaged Oceans• Inappropriate Technology• Climate Chaos• Economics, Politics, Trade
Permaculture
“The Problem is the Solution”
- Bill Mollison
Permaculture
EcosystemsLearn Mimic
To meet human needs while increasing the diversity and resiliency
of our eco-social landscapes
FinancialPermaculture
EcosystemsLearn Mimic
CooperateEducate
ActBank Localclaimyourchange.orgmoveyourmoney.info Get Out of Debt
Your Money or Your LifeI Will Teach You to be Rich
Microfinancekiva.org
grameenfoundation.org
FinancialPermaculture
EcosystemsLearn Mimic
Eco-Social Enterprise
Ecosystem Investing
RegenerativeFinance
Double-edged Sword
Eco-Social Enterprise
How to make your farm investable & profitable
Financial Ecosystem Analysis
e.g. Hohenwald
Business Plan (?)
drawwebsite
twitter plan‘the deck’
Eco-Social Enterprise
Enterprise Budgets
Eco-Ag Design Tool
Enterprise Budgets & Eco-Ag Design Tool
Garlic
How to make your farm investable & profitable
Financial Ecosystem Analysis
e.g. Hohenwald
Business Plan (?)
drawwebsitetwitter
‘the deck’
Enterprise Budgets
Eco-Ag Design Tool
FindInvestors
Wide net & good lurese.g. CFC
Eco-Social Enterprise
Carbon FarmingCourse
• September 2009
• The Farm, TN
• $10k capitalization
• 100% ROI
Carbon FarmingCourse
• January 2012
• Stone Barns & Hudson River Valley, NY
• Investors...?
•
Next...
How to make your farm investable & profitable
Financial Ecosystem Analysis
e.g. Hohenwald
Business Plan (?)
drawwebsitetwitter
‘the deck’
Enterprise Budgets
Eco-Ag Design Tool
FindInvestors
Wide net & good lurese.g. CFC
Marketing22 laws
Farm Designefficiency
redundancyresiliency
Eco-Social Enterprise
22 Immutable Laws of Marketing
#1: The Law of Leadership
#2: The Law of the Category
#3: The Law of the Mind
Al Ries and Jack Trout, 1993
It is better to be first than it is to be better.
If you can't be first in a category, set up a new category you can be first in.
The most powerful concept in marketing is owning a word in the prospect's mind.
Think like a forest: Invest
Ecosystem Investing
Ecosystem Investing
• Invest IN ecosystems
Living Equity
• Hot investment tip:
Living Equity
• Hot investment tip: stock
Living Equity
• Hot investment tip: Livestock
Living Equity
• Tangible vs. Immaterial assets
• Livestock vs. Deadstock
Living Equity
• Measure your wealth in ounces
Living Equity
• Measure your wealth in ounces, acres, and hooves
Invest IN EcosystemsPrinciples of Ecosystem Investing
• Living Equity
INVEST:
Invest IN EcosystemsPrinciples of Ecosystem Investing
• Living Equity
• Permaculture
INVEST:
Invest IN EcosystemsPrinciples of Ecosystem Investing
• Living Equity
• Permaculture
• Eco-Social Entrepreneurs
INVEST:
Ecosystem Investing
• Invest LIKE ecosystems
Invest LIKE EcosystemsPrinciples of Ecosystem Investing
• Diversely - for risk management
INVEST:
Invest LIKE EcosystemsPrinciples of Ecosystem Investing
• Diversely - for risk management
• Intimately - with integrity
INVEST:
Invest LIKE EcosystemsPrinciples of Ecosystem Investing
• Diversely - for risk management
• Intimately - with integrity
• Multi-locally
INVEST:
BooyacacaoJuicy Investment Opportunity 03
Theobroma cacao
• Currency of the Americas
• Money does grow on trees
• “have your chocolate and eat it too”
Multiple cropping
• Resilience in diversity 26%
21%
11%
16%
26%
Cacao CoffeeVanilla Sugar CaneCoconut
Sail Transport
Sail Transport
New York
Nicaragua
8 Forms of Capital
Next StepsFinancial Permaculture Course:
www.financialpermaculture.com
Carbon Farming Course:www.carbonfarmingcourse.com
8 Forms of Capitalwww.appleseedpermaculture.com
What will YOU do?
Financial Permaculture& Ecosystem Investing
Gratitude to: Gregory Landua, www.BooyaCacao.comCatherine Austin Fitts, www.Solari.com
Ben Falk, www.WholeSystemsDesign.com
Ethan C. Roland,www.AppleSeedPermaculture.com
G A I A UNIVERSITY
