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June 2011 Confidential and proprietary to SDA Conseil Inc Currency markets are unforgiving for the unprepared FOREIGN EXCHANGE PROGRAM André Du Sault (LBS, Harva CFO 1

CFO: Mastering Foreign Exchange

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We have entered a period of marked volatility in foreign exchange markets. Volatility will be a permanent feature in international business for some years to come. CFOs need to be on top on their game in this area because much economic value is at stake. We offer a program in 3 steps to master foreign exchange risks when you are doing business overseas.

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Page 1: CFO: Mastering Foreign Exchange

1June 2011 Confidential and proprietary to SDA Conseil Inc

Currency markets are unforgiving for the unpreparedFOREIGN EXCHANGE PROGRAM

André Du Sault (LBS, Harvard)

CFO

Page 2: CFO: Mastering Foreign Exchange

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When doing business overseasA discipline & tool kits

June 2011 Confidential and proprietary to SDA Conseil Inc

On becoming lean & strategic

CFO FOR THE 21ST CENTURYMastering foreign exchange risks

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Page 3: CFO: Mastering Foreign Exchange

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US$ / C$

US$ / Euro

Confidential and proprietary to SDA Conseil Inc

High volatility in currency markets is here to stay

Financial Times

for three reasons...

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Page 4: CFO: Mastering Foreign Exchange

4June 2011 Confidential and proprietary to SDA Conseil Inc

1. Many Western countries are under severe economic stress

High debtBudget deficitCurrent account deficitUnemploymentSlow growthBad politics

With remedies hard to swallow.

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Page 5: CFO: Mastering Foreign Exchange

5June 2011 Confidential and proprietary to SDA Conseil Inc

2. Financial markets remain huge and half regulated, driven by the opportunities of the short term and the herd mentality.

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Page 6: CFO: Mastering Foreign Exchange

6June 2011 Confidential and proprietary to SDA Conseil Inc

3. The rise of India-China is remoulding the macroeconomic cycle

2000-2010: Worldwide disinflation

2010-2020: Worldwide commodity inflation

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Page 7: CFO: Mastering Foreign Exchange

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July – August 2005

In a context of macroeconomic instability, there are costs for not being ready

• Was it really the perfect crisis in 2007-2008?

• Signals about a forthcoming crisis were there (see Atlantic).

• Tracking stress indicators allows to anticipate and react in time.

Confidential and proprietary to SDA Conseil IncJune 2011

Page 8: CFO: Mastering Foreign Exchange

8June 2011 Confidential and proprietary to SDA Conseil Inc

You need to have your act togetherin foreign exchange3 LESSONS

Page 9: CFO: Mastering Foreign Exchange

9June 2011 Confidential and proprietary to SDA Conseil Inc

Lesson 1: Be prepared

Exposure forecasts at handHedging objectives definedFX policies in placeInstruments ready

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Page 10: CFO: Mastering Foreign Exchange

10June 2011 Confidential and proprietary to SDA Conseil Inc

Lesson 2: Anticipate the stress signals

Understanding risksAssessing possible scenariosTracking relevant stress indicatorsSeeing clouds and storms ahead

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Page 11: CFO: Mastering Foreign Exchange

11June 2011 Confidential and proprietary to SDA Conseil Inc

Lesson 3: Act on your best options

Your initial reference positionScenarios & turning pointsYour best hedging optionsTaking positions and negotiating

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Page 12: CFO: Mastering Foreign Exchange

12June 2011 Confidential and proprietary to SDA Conseil Inc

If foreign exchange feels like walking on a tightrope, it is time to get advice

on toolkits

on best practices for the CFO

on policies adapted to your situation

on hedging strategies

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Page 13: CFO: Mastering Foreign Exchange

13June 2011 Confidential and proprietary to SDA Conseil Inc

Perhaps all you need is a quarterly review

to see more clearly ahead

to weigh your risks

to figure out your best options

Page 14: CFO: Mastering Foreign Exchange

14June 2011 Confidential and proprietary to SDA Conseil Inc

Or if you would like to participate in a training session

to acquire a new skill set

to exchange with peers

to build a new comfort zone

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Page 15: CFO: Mastering Foreign Exchange

Confidential and proprietary to SDA Conseil Inc

15June 2011

Conference on FX risks

Economic reviews

Transfer of best practices

Strategic tool kits

Complete FX program

For more information, insights& requests:

André Du Sault514 [email protected]

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INTERNATIONAL EXPERIENCE: André Du Sault, B.Ing.F., MBA (LBS), MPA (Harvard)

CFO at Novartis 1987 2000 (country holdings)‐ ‐ Small & large affiliates ‐ Annual hedging programs from US$ 5 M to US$ 150 M ‐ Evaluated as profit center: Positive results in every year

Direct responsibility in times of financial crises: ‐ Mexico: 1997 (Asian crisis) ‐ Philippines: 1994 (Mexican crisis) ‐ Brazil: 1989 1991 (hyper inflation)‐

Long time perspective of countries & markets ‐ Various sources: FT, WSJ, TE, Reuters, Think tanks ‐ Economists: Krugman, Brittan, Roubini, Roach, Wolf ... ‐ Profile: www.sdaconseil.com

June 2011 Confidential and proprietary to SDA Conseil Inc

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