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Integrated engagement with top bloggers in the field of travel, technology, finance, and lifestyle around the launch of American Express eZeClick.
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EZECLICKINFLUENCER ENGAGEMENT - REPORT
MEETUP
BLOGGERS
5 bloggers were CHOSEN basis popularity/ reputation/social influence
Leading influencers from the field of lifestyle, finance, travel, technology, and automobile
PHOTOS
PHOTOS
ENGAGEMENT: EXPERIENTIAL ADVOCACY
Each blogger was given a ₹5K pre-loaded American Express Card to experience the eZeClick solution.
The bloggers used the card to shop online for the entire week, and shared their experiences- online.
Some bloggers ran a contest for a week on their blog, to share the eZeClick experience and create excitement among their online audience.
Five winners will get ₹1K pre-loaded American Express Card each.
At the end of the contest, the bloggers get another ₹5K pre-loaded American Express Card as gratification.
REACH
ABHISHEK BHATNAGAR
Technology Blogger
Runs a network of five technology blogs
Article: http://www.technixupdate.com/american-ex
press-ezeclick-make-life-easy-to-pay-online-without-remembering-credit-card-details/
3.3K Twitter Followers
3.8K YouTube Subscribers
18000+ email subscribers
4000+ daily visitors
ABHISHEK BHATNAGAR
Contest: http://www.technixupdate.com/technix-update-giveaway-win-rs-1000-inr-gift-card-for-online-shoppin
g-every-day/
Five days, five questions. One winner selected each day.
Questions:
Wheh was the first online shopping system launched on internet ?
What is the name of the first electronic digital computing device ?
What was the name of Google Adsense before it became google adsense ?
What were the 3 names first android phone sold in several countries ?
What are the first 3 phones launched by Nokia ?
ABHISHEK BHATNAGAR
ROHIT KHURANA
Technology & Automobile Blogger
6K Facebook Fans
Article: http://www.intellectdigest.in/american-express-eze-click
-review-1551/
Contest: http://www.intellectdigest.in/review-smartphone-contest
-1736/
~10K YouTube Subscribers
~10K RSS Subscribers
24,000 pageviews per month
ROHIT KHURANA
Contest: http://www.intellectdigest.in/review-smartphone-contest-1736/
Send a text review of your smartphone with feedback on overall quality, user experience, durability, performance and value for money factor.
Five selected reviewers are announced as winners.
ROHIT KHURANA
NEETU SEHGAL
Finance Blogger
Founder-Editor, FinGyan
Article: http
://www.fingyan.com/how-to-register-and-use-ezeclick/#
Contest: http://www.fingyan.com/share-your-tax-saving-tips-and
-win-gift-vouchers-worth-rs-5000/
~1000 RSS Subscribers
15,000 pageviews per month
NEETU SEHGAL
Contest: http://www.fingyan.com/share-your-tax-saving-tips-and-win-gift-vouchers-worth-rs-5000/
Send tax saving tips and strategies over email.
Five selected tippers are announced as winners.
NEETU SEHGAL
ABHISHEK BAXI
Technology Writer for Indian and international online & print publications
Influencer for technology and lifestyle brands
Article: http
://www.zdnet.com/in/amex-launches-virtual-wallet-for-online-buyers-in-india-7000011724/
4.3K Twitter Followers
ZDNet is one of the top 1500 websites globally
23 million monthly readers
ABHISHEK BAXI
Contest: http://blog.baxiabhishek.info/post/45858229748/contest-how-do-you-pay-online-on-mobile
Share thoughts on online and mobile payments in India
Five selected comments and insights declared as winners.
ABHISHEK BAXI
SOCIAL MEDIA BUZZ
OUTCOME
Sentiment: 100% Positive All bloggers posted positive reviews and tutorials
No issues while use; no rants in the posts.
Blog Contests: Positive engagement with online influencers
Popular bloggers and social influencers took part in the contests
The contest drove awareness about eZeClick experience