Advanced Marketing for Top Producers

Three Themes

Specialists earn moreBroad Marketing within

specialtyHost-beneficiary relationships

Specialize

Specialize

The most successful advisors have a niche, a specialty

25%25%

75%75%

Product Marketing Method

Market

Specialize

Flaunt Your Specialization

Write a book

Flaunt Your Specialization

Speaking/Exhibiting

Flaunt Your Specialization

Radio / TV

Flaunt Your Specialization

Write articles–get a column

Flaunt Your Specialization

Get a PR person

Flaunt Your Specialization

Write a newsletter –send monthly

Flaunt Your Specialization

Web Site

Broader Marketing

Have your research firm telemarket

Broader Marketing

The Dream 100

Broader Marketing

Junior Agents–Solicitors

Broader Marketing

Seminars

Broader Marketing

Direct Mail

Broader Marketing

Advertising

Host Beneficiary Relationships

Don’t stop with CPAs and attorneys

Business Brokers

Host Beneficiary Relationships

Other Insurance Agents

-they need help

Host Beneficiary Relationships

Commercial Real Estate Brokers

Host Beneficiary Relationships

Outplacements Firms

Host Beneficiary Relationships

Mercedes Dealer/Yacht Brokers

Host Beneficiary Relationships

Stockbrokers/Investment Bankers/Hedge Funds

Secrets to a Million Dollar++ Income

Opportunities with Brokerville20% discount to MSF ProducersGet the Total Prospecting and Sales

System  www.brokerville.com 800-980-0192 option 3Be a Certified Retirement Financial

Advisor™ www.crfa.usBe an IRA Rollover & Distribution Expert

www.iraexpert.net

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The Difference Between the Best And Worst

Source: PGA Tour 2003

1 Vijay Singh $7,573,907 69.1172 Stephen Ames $1,077,651 70.02100 Craig Barlow $638,721 70.74254 Dan Halldorson $5,640 74.36