Zoomstra Workbooks For Lead Nurturing

Your Challenge •  Trade shows, webinars and online marketing

programs create a big pool of contacts for your business.

•  PROBLEM: Your company doesn’t have the sales resources to invest in working each and every one of those contacts.

•  So you either ignore most of those leads or simply follow up with an email and a set of attachments hoping for conversion.

Zoomstra Workbooks •  Simple way to engage every contact with

information relevant to their situation.

•  Enables you to nurture leads with education, expertise and evidence all wrapped together in a step-by-step guide.

•  Let’s you monitor activity to bubble up the best contacts for the sales team to focus on.

Zoomstra.com

Pull together relevant

information into a Zoomstra Workbook

Distribute custom workbook to a set

of contacts

Analyze audience progress by Workbook

Zoomstra Workbooks A simple step-by-step guide

Pull together information from the web, marketing materials from your file

stores and knowledge from your head

Short, valuable content ���easily consumed by ���

your audience

Zoomstra Workbooks

•  Text Pages •  Blog style editing

•  Smart Checklists •  Include descriptions, ���

links, downloads

•  Embedded Web Content •  Videos, Streaming Content &���

web objects

•  Documents & Files •  PPT, DOC, PDF, XLS���

and more

Quickly Aggregate Several types of information

Zoomstra.com

Pull together relevant

information into a Zoomstra Workbook

Distribute custom workbook to a set

of contacts

Analyze audience progress by Workbook

Distribution options

Bulk add an email list to Zoomstra

Enable self registration via a provided URL

Retrieve contact lists from 3rd party applications including GotoMeeting*, MailChimp* and SalesForce*

*Roadmap

One click* email access •  Contacts receive an email

with welcome note and table of contents for the nurturing guide.

•  With one click a browser opens the guide. It’s all track-able and no password is needed to start.

*Roadmap - One click expected availability 8/30/2012

Zoomstra.com

Pull together relevant

information into a Zoomstra Workbook

Distribute custom workbook to a set

of contacts

Analyze audience progress by Workbook

Lead analysis •  Determine who is engaged with the content and

moving along in the workbooks.

•  Identify interested contacts for sales team follow up.

•  Visualize activity and determine where to add value and improve nurturing.

Reporting

Zoomstra Workbooks Create your first Lead ���

nurturing program for FREE

www.zoomstra.com