1

YOUR REAL PARTNER IN BEAUTY

IS ALSO

YOUR REAL SOCIAL MEDIA MARKETING SOLUTION

2

INTRODUCING THE

ARTIST CONNECTIVE

M O D E R N S A L O N A R T I S T C O N N E C T I V E

3

REAL INFLUENCETo compete today, salon brands need

REAL CONTENT

from

REAL CHAMPIONS

made

REAL SIMPLE

to accelerate

REAL ENGAGEMENT

M O D E R N S A L O N A R T I S T C O N N E C T I V E

4

MODERN SALONHAS A REAL GRASPOF THE SITUATION

M O D E R N S A L O N A R T I S T C O N N E C T I V E

5

REAL CHAMPIONS OF BEAUTY

M O D E R N S A L O N A R T I S T C O N N E C T I V E

“An influencer is someone who gets paid.

A champion is someone who really, really likes a brand.”

- David Sable, global CEP, Young & Rubicam creative agency

6

REAL CHAMPIONS OF BEAUTY

M O D E R N S A L O N A R T I S T C O N N E C T I V E

“What salon marketers and audiences want now is authenticity.

Content performs so much better when it

comes from real passion

for a professional product, education or brand.”

- Alison Alhamed, MODERN SALON Editor in Chief

7

REAL SHIFT

M O D E R N S A L O N A R T I S T C O N N E C T I V E

Of all marketing channels, “influencer” is the fastest growing.(Source: Inc.)

59% of marketers intend to increase their influencer budget in the next year.(Source: Tomoson)

67% of marketers engage with influencers for content promotion.(Source: Schlesinger)

8

REAL CHALLENGES

M O D E R N S A L O N A R T I S T C O N N E C T I V E

The social media influencer community in professional beauty is new, fragmented and unorganized.

As influencer marketing has grown in popularity, two of the biggest challenges brands run into are:

1. finding influencers

2. managing the relationships(Source: Sprout Social)

9

REAL SOLUTION

M O D E R N S A L O N A R T I S T C O N N E C T I V E

THE MODERN SALON ARTIST CONNECTIVE IS

YOUR NEW

SOCIAL MEDIA MATCHMAKING

AND

CONTENT CURATION PROGRAM

10

REAL CONNECTION

M O D E R N S A L O N A R T I S T C O N N E C T I V E

Thousands of talented artists connect regularly

with MODERN SALON with hopes

of becoming the beauty industry’s

next rising star influencers.

11

REAL CONNECTION

M O D E R N S A L O N A R T I S T C O N N E C T I V E

MODERN’s editors are the early identifiers

of potential brand champions–scouting,

featuring and creating quality work on our

social platforms and websites, building

followings and providing third-party

credibility.

12

REAL CONNECTION

M O D E R N S A L O N A R T I S T C O N N E C T I V E

MODERN is primed to put this expertise

to work for your brand. We can curate

relationships and content, and match you

up with one or more brand champions for

customized, efficient, engaging influencer

campaigns.

LAUNCHES MODERN SALON 100The first official class of annual rising stars on social media

2017

LAUNCHED INSTAGRAMNow @ 920,000+followers

2014

FIRST ANNUAL GAME CHANGERS ISSUEcelebrating rising stars onsocial media

2015

@MODERNSALONbecomes permanently trending hashtag

2016

CREATES TREND CONTESTS(i.e. Balayage & BoHo) to engage and support salon pros on social

2017

ARTIST CONNECTIVEBrand champion program: content creation, curation and connection

13

M O D E R N S A L O N A R T I S T C O N N E C T I V E

MODERN SALON has consistently been first to market with innovative social media content and programs to celebrate artists and connect them with brands they love.

REAL LEADER

2018

14

REAL PASSION

M O D E R N S A L O N A R T I S T C O N N E C T I V E

MODERN loves rising star beauty influencers and they love us back.

We know how to connect and communicate, and many successful programs have led to our MODERN SALON ARTIST CONNECTIVE community and strategy.

Check out this video from last year’s first MODERN SALON 100 celebration for a glimpse of how much we appreciate each other.

Link: https://www.youtube.com/watch?v=I9Z17Be5xUc&feature=youtu.be

REAL TESTIMONIAL

15

M O D E R N S A L O N A R T I S T C O N N E C T I V E

“When @modernsalon reposted my work—my page blew up, I gained at least 300 followers that day, including MODERN.

This inspired me to be more creative, post and share more often. What unfolded next? Online articles and press interviews, and companies sending products to my salon. My clientele grew by 50%, even as I raised prices.

I now teach color classes and participate in social media panels across the country. I’ve won trips and awards, and worked beside my hair idols. I do photo and video shoots and education for global brands.

MODERN SALON gave me exposure and changed my career, and I now have 102,000 followers.”

— Shelley Gregory, @shelleygregoryhair

REAL TESTIMONIAL

16

M O D E R N S A L O N A R T I S T C O N N E C T I V E

“I remember thinking, ‘All I need is one re-post from MODERN SALON, just one.’

It happened April 5, 2017, almost at midnight. I won MODERN’s #PlayingWithBlue contest. I was noticed. And hooked. In the year since, the MODERN team has supported my work, educated me on our industry and inspired me to reach farther.

Joining the MODERN SALON ARTIST CONNECTIVE is a pinnacle moment of my career.

I am honored to partner with a team that values content, and has valued my work from the start.

I cannot wait to share all that the MODERN SALON ARTIST CONNECTIVE will create.”

— Sydney Lopez, @sydneyannlopezhair

17

REAL PASSION

M O D E R N S A L O N A R T I S T C O N N E C T I V E

Shelley’s and Sydney’s stories are just two of hundreds of social media successes MODERN SALON is proud to have championed. Supporting salon professionals,

cultivating their growth and helping them partner with industry brands is MODERN’s mission and our promise, on every platform, in every stage of their careers.

MODERN SALON =

champion of beauty + advocate for the professional + trusted partner

The MODERN SALON ARTIST CONNECTIVEis built on those core values.

18

REAL POINTS OF DIFFERENCE

M O D E R N S A L O N A R T I S T C O N N E C T I V E

MODERN SALON ARTIST CONNECTIVE =

• Win-win-win amplification across brand champions’ social platforms, and across all of MODERN SALON Media

• 360-degree, multi-touch program

• Uniquely engaging everywhere salon pros consume content: social, online, email and print.

• Comprehensive + targeted reach (no one else in pro beauty can match MODERN)

• Motivated talent and authentic tone: MODERN SALON vets all brand champion candidates to ensure quality content and alignment with a sponsor’s standards as well as with MODERN’s own. (We know what works!)

• Practical, accessible, positive: Measurable ROI and efficient, hassle-free deliverables are what matter. MODERN’s content expertise and pioneering custom media experience ensure a smooth and customer-focused process.

19

REAL ACCESS, REAL EASY

M O D E R N S A L O N A R T I S T C O N N E C T I V E

HOW DOES THE MODERN SALON ARTIST CONNECTIVE WORK?We ensure the process is turnkey and hassle-free for your team.

Discuss brand goals and strategize a campaign

focus with your MODERN SALON sales manager

and ARTIST CONNECTIVE content liaison.

STEP 1

Choose a MODERN SALON ARTIST CONNECTIVE

Package (see next slide).

MODERN matches you with 1, 3 or 4 influencers from our ARTIST CONNECTIVE,

(depending on your package preference), with category exclusivity for 3 months.

MODERN manages all communication with the already

vetted, contracted and ready-to-post influencer. We handle it all—from the campaign logistics and expectations to activity and

performance.

MODERN directs you on where and when to send the product/s you want

the MODERN SALON ARTIST CONNECTIVE

brand champion to use.

STEP 2 STEP 3 STEP 4 STEP 5

STEP 6Your new brand champion starts posting content with and about your product/s—and MODERN shares and creates more content—according to terms of the package you purchase—and we update you on progress.

Engage, report, renew, repeat! With the same or a new set of ARTIST CONNECTIVE Brand Champions.

STEP 7

20

M O D E R N S A L O N A R T I S T C O N N E C T I V E

Modern Salon Artist Connective PackagesHOW IT WORKS4 influencers create:• 8 posts each (32 total) made up of:• 6 photo posts each (24 total)• 2 video posts each (8 total)• 2 Facebook Live takeovers on MODERN SALON• 1 Instagram Stories takeover on @modernsalon

PLUS! MODERN SALON Editor/Influencer posts:• 1 Instagram Story featuring sponsor (unboxing, demo)• Personalized story/blog authored by editor, featuring product

PLUS! MODERN SALON will create:• 12 Re-Posts of Artist Connective influencer campaign content• 4 articles featuring Influencer-created video on modernsalon.com and email newsletter• 4 Instagram stories with swipe up to articles on modernsalon.com• 4 Facebook boosted posts

BONUS! Two-page HOW-TO or PORTFOLIO feature in MODERN SALON magazine

GOLD:

$45,000for 3-month

campaign

-- Social + online + email + original content + print editorial

-- from Influencers AND Modern Salon Editor/Influencer

REAL FLEXIBILITY, REAL VALUE

21

M O D E R N S A L O N A R T I S T C O N N E C T I V E

Modern Salon Artist Connective PackagesHOW IT WORKS3 influencers create:• 8 posts each (24 total) made up of:• 6 photo posts each (18 total)• 2 video posts each (6 total)• 1 Facebook Live takeover on MODERN SALON• 1 Instagram Stories takeover on @modernsalon

PLUS! MODERN SALON Editor/Influencer posts:• Personalized story/blog authored by editor, featuring product

PLUS! MODERN SALON will create:• 9 Re-Posts of Artist Connective influencer campaign content• 3 articles featuring Influencer-created video on modernsalon.com and email newsletter• 3 Instagram stories with swipe up to articles on modernsalon.com• 3 Facebook boosted posts

BONUS! One-page HOW-TO or PORTFOLIO feature in MODERN SALON magazine

SILVER:

$30,000for 3-month

campaign

-- Social + online + email + original content + print editorial

-- from Influencers AND Modern Salon Editor/Influencer

REAL FLEXIBILITY, REAL VALUE

22

M O D E R N S A L O N A R T I S T C O N N E C T I V E

Modern Salon Artist Connective PackagesHOW IT WORKS1 influencer creates:• 8 posts made up of:• 6 photo posts• 2 video posts

PLUS! MODERN SALON will create:• 4 Re-Posts of Artist Connective influencer campaign content• 1 article featuring Influencer-created video on modernsalon.com and email newsletter• 1 Instagram stories with swipe up to article on modernsalon.com• 1 Facebook boosted post

BRONZE:

$15,000for 3-month

campaign

-- Social + online + email + original content

-- from Influencer AND Modern Salon Editor/Influencer

REAL FLEXIBILITY, REAL VALUE

23

REAL RESULTS

M O D E R N S A L O N A R T I S T C O N N E C T I V E

How will you know you’ve made a good match with the MODERN SALON ARTIST CONNECTIVE? We’ll keep you updated and informed.

• Each month of your campaign, MODERN will update you on your ARTIST CONNECTIVE Brand Champion’s activities and performance.

• After the end of the campaign, MODERN delivers a complete report, with analysis and engagement.

• Next step? Evaluate, renew and expand for your next campaign, with the same or different influencers.

• If you make a perfect match with your ARTIST CONNECTIVE Brand Champion, MODERN is happy to help facilitate a win-win transition and ongoing relationship for you and the artist.

24

REAL COMMITMENT

M O D E R N S A L O N A R T I S T C O N N E C T I V E

Now that you know the real story behind the most exciting,effective and easy-to-execute influencer brand champion program

in professional beauty. It’s time to get real!1. Reserve your launch date (booking July 1 and beyond)

2. Choose your campaign length (3- or 6-month increments)

3. Set and tailor budget (quantity of influencers, follower level, etc.)

4. Define/customize your content focus (MODERN team will consult on the creativebrief, then pair you with your influencer/s and manage the scheduling)

25

REAL APPRECIATION

M O D E R N S A L O N A R T I S T C O N N E C T I V E

THANK YOU FOR BEING MODERN SALON’S

REAL PARTNER IN BEAUTY.

WE CAN’T WAIT TO INTRODUCE YOU TO

THE MODERN SALON ARTIST CONNECTIVE

AND CONNECT YOU TO YOUR NEXT BRAND CHAMPIONS.