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1
YOUR REAL PARTNER IN BEAUTY
IS ALSO
YOUR REAL SOCIAL MEDIA MARKETING SOLUTION
2
INTRODUCING THE
ARTIST CONNECTIVE
M O D E R N S A L O N A R T I S T C O N N E C T I V E
3
REAL INFLUENCETo compete today, salon brands need
REAL CONTENT
from
REAL CHAMPIONS
made
REAL SIMPLE
to accelerate
REAL ENGAGEMENT
M O D E R N S A L O N A R T I S T C O N N E C T I V E
4
MODERN SALONHAS A REAL GRASPOF THE SITUATION
M O D E R N S A L O N A R T I S T C O N N E C T I V E
5
REAL CHAMPIONS OF BEAUTY
M O D E R N S A L O N A R T I S T C O N N E C T I V E
“An influencer is someone who gets paid.
A champion is someone who really, really likes a brand.”
- David Sable, global CEP, Young & Rubicam creative agency
6
REAL CHAMPIONS OF BEAUTY
M O D E R N S A L O N A R T I S T C O N N E C T I V E
“What salon marketers and audiences want now is authenticity.
Content performs so much better when it
comes from real passion
for a professional product, education or brand.”
- Alison Alhamed, MODERN SALON Editor in Chief
7
REAL SHIFT
M O D E R N S A L O N A R T I S T C O N N E C T I V E
Of all marketing channels, “influencer” is the fastest growing.(Source: Inc.)
59% of marketers intend to increase their influencer budget in the next year.(Source: Tomoson)
67% of marketers engage with influencers for content promotion.(Source: Schlesinger)
8
REAL CHALLENGES
M O D E R N S A L O N A R T I S T C O N N E C T I V E
The social media influencer community in professional beauty is new, fragmented and unorganized.
As influencer marketing has grown in popularity, two of the biggest challenges brands run into are:
1. finding influencers
2. managing the relationships(Source: Sprout Social)
9
REAL SOLUTION
M O D E R N S A L O N A R T I S T C O N N E C T I V E
THE MODERN SALON ARTIST CONNECTIVE IS
YOUR NEW
SOCIAL MEDIA MATCHMAKING
AND
CONTENT CURATION PROGRAM
10
REAL CONNECTION
M O D E R N S A L O N A R T I S T C O N N E C T I V E
Thousands of talented artists connect regularly
with MODERN SALON with hopes
of becoming the beauty industry’s
next rising star influencers.
11
REAL CONNECTION
M O D E R N S A L O N A R T I S T C O N N E C T I V E
MODERN’s editors are the early identifiers
of potential brand champions–scouting,
featuring and creating quality work on our
social platforms and websites, building
followings and providing third-party
credibility.
12
REAL CONNECTION
M O D E R N S A L O N A R T I S T C O N N E C T I V E
MODERN is primed to put this expertise
to work for your brand. We can curate
relationships and content, and match you
up with one or more brand champions for
customized, efficient, engaging influencer
campaigns.
LAUNCHES MODERN SALON 100The first official class of annual rising stars on social media
2017
LAUNCHED INSTAGRAMNow @ 920,000+followers
2014
FIRST ANNUAL GAME CHANGERS ISSUEcelebrating rising stars onsocial media
2015
@MODERNSALONbecomes permanently trending hashtag
2016
CREATES TREND CONTESTS(i.e. Balayage & BoHo) to engage and support salon pros on social
2017
ARTIST CONNECTIVEBrand champion program: content creation, curation and connection
13
M O D E R N S A L O N A R T I S T C O N N E C T I V E
MODERN SALON has consistently been first to market with innovative social media content and programs to celebrate artists and connect them with brands they love.
REAL LEADER
2018
14
REAL PASSION
M O D E R N S A L O N A R T I S T C O N N E C T I V E
MODERN loves rising star beauty influencers and they love us back.
We know how to connect and communicate, and many successful programs have led to our MODERN SALON ARTIST CONNECTIVE community and strategy.
Check out this video from last year’s first MODERN SALON 100 celebration for a glimpse of how much we appreciate each other.
Link: https://www.youtube.com/watch?v=I9Z17Be5xUc&feature=youtu.be
REAL TESTIMONIAL
15
M O D E R N S A L O N A R T I S T C O N N E C T I V E
“When @modernsalon reposted my work—my page blew up, I gained at least 300 followers that day, including MODERN.
This inspired me to be more creative, post and share more often. What unfolded next? Online articles and press interviews, and companies sending products to my salon. My clientele grew by 50%, even as I raised prices.
I now teach color classes and participate in social media panels across the country. I’ve won trips and awards, and worked beside my hair idols. I do photo and video shoots and education for global brands.
MODERN SALON gave me exposure and changed my career, and I now have 102,000 followers.”
— Shelley Gregory, @shelleygregoryhair
REAL TESTIMONIAL
16
M O D E R N S A L O N A R T I S T C O N N E C T I V E
“I remember thinking, ‘All I need is one re-post from MODERN SALON, just one.’
It happened April 5, 2017, almost at midnight. I won MODERN’s #PlayingWithBlue contest. I was noticed. And hooked. In the year since, the MODERN team has supported my work, educated me on our industry and inspired me to reach farther.
Joining the MODERN SALON ARTIST CONNECTIVE is a pinnacle moment of my career.
I am honored to partner with a team that values content, and has valued my work from the start.
I cannot wait to share all that the MODERN SALON ARTIST CONNECTIVE will create.”
— Sydney Lopez, @sydneyannlopezhair
17
REAL PASSION
M O D E R N S A L O N A R T I S T C O N N E C T I V E
Shelley’s and Sydney’s stories are just two of hundreds of social media successes MODERN SALON is proud to have championed. Supporting salon professionals,
cultivating their growth and helping them partner with industry brands is MODERN’s mission and our promise, on every platform, in every stage of their careers.
MODERN SALON =
champion of beauty + advocate for the professional + trusted partner
The MODERN SALON ARTIST CONNECTIVEis built on those core values.
18
REAL POINTS OF DIFFERENCE
M O D E R N S A L O N A R T I S T C O N N E C T I V E
MODERN SALON ARTIST CONNECTIVE =
• Win-win-win amplification across brand champions’ social platforms, and across all of MODERN SALON Media
• 360-degree, multi-touch program
• Uniquely engaging everywhere salon pros consume content: social, online, email and print.
• Comprehensive + targeted reach (no one else in pro beauty can match MODERN)
• Motivated talent and authentic tone: MODERN SALON vets all brand champion candidates to ensure quality content and alignment with a sponsor’s standards as well as with MODERN’s own. (We know what works!)
• Practical, accessible, positive: Measurable ROI and efficient, hassle-free deliverables are what matter. MODERN’s content expertise and pioneering custom media experience ensure a smooth and customer-focused process.
19
REAL ACCESS, REAL EASY
M O D E R N S A L O N A R T I S T C O N N E C T I V E
HOW DOES THE MODERN SALON ARTIST CONNECTIVE WORK?We ensure the process is turnkey and hassle-free for your team.
Discuss brand goals and strategize a campaign
focus with your MODERN SALON sales manager
and ARTIST CONNECTIVE content liaison.
STEP 1
Choose a MODERN SALON ARTIST CONNECTIVE
Package (see next slide).
MODERN matches you with 1, 3 or 4 influencers from our ARTIST CONNECTIVE,
(depending on your package preference), with category exclusivity for 3 months.
MODERN manages all communication with the already
vetted, contracted and ready-to-post influencer. We handle it all—from the campaign logistics and expectations to activity and
performance.
MODERN directs you on where and when to send the product/s you want
the MODERN SALON ARTIST CONNECTIVE
brand champion to use.
STEP 2 STEP 3 STEP 4 STEP 5
STEP 6Your new brand champion starts posting content with and about your product/s—and MODERN shares and creates more content—according to terms of the package you purchase—and we update you on progress.
Engage, report, renew, repeat! With the same or a new set of ARTIST CONNECTIVE Brand Champions.
STEP 7
20
M O D E R N S A L O N A R T I S T C O N N E C T I V E
Modern Salon Artist Connective PackagesHOW IT WORKS4 influencers create:• 8 posts each (32 total) made up of:• 6 photo posts each (24 total)• 2 video posts each (8 total)• 2 Facebook Live takeovers on MODERN SALON• 1 Instagram Stories takeover on @modernsalon
PLUS! MODERN SALON Editor/Influencer posts:• 1 Instagram Story featuring sponsor (unboxing, demo)• Personalized story/blog authored by editor, featuring product
PLUS! MODERN SALON will create:• 12 Re-Posts of Artist Connective influencer campaign content• 4 articles featuring Influencer-created video on modernsalon.com and email newsletter• 4 Instagram stories with swipe up to articles on modernsalon.com• 4 Facebook boosted posts
BONUS! Two-page HOW-TO or PORTFOLIO feature in MODERN SALON magazine
GOLD:
$45,000for 3-month
campaign
-- Social + online + email + original content + print editorial
-- from Influencers AND Modern Salon Editor/Influencer
REAL FLEXIBILITY, REAL VALUE
21
M O D E R N S A L O N A R T I S T C O N N E C T I V E
Modern Salon Artist Connective PackagesHOW IT WORKS3 influencers create:• 8 posts each (24 total) made up of:• 6 photo posts each (18 total)• 2 video posts each (6 total)• 1 Facebook Live takeover on MODERN SALON• 1 Instagram Stories takeover on @modernsalon
PLUS! MODERN SALON Editor/Influencer posts:• Personalized story/blog authored by editor, featuring product
PLUS! MODERN SALON will create:• 9 Re-Posts of Artist Connective influencer campaign content• 3 articles featuring Influencer-created video on modernsalon.com and email newsletter• 3 Instagram stories with swipe up to articles on modernsalon.com• 3 Facebook boosted posts
BONUS! One-page HOW-TO or PORTFOLIO feature in MODERN SALON magazine
SILVER:
$30,000for 3-month
campaign
-- Social + online + email + original content + print editorial
-- from Influencers AND Modern Salon Editor/Influencer
REAL FLEXIBILITY, REAL VALUE
22
M O D E R N S A L O N A R T I S T C O N N E C T I V E
Modern Salon Artist Connective PackagesHOW IT WORKS1 influencer creates:• 8 posts made up of:• 6 photo posts• 2 video posts
PLUS! MODERN SALON will create:• 4 Re-Posts of Artist Connective influencer campaign content• 1 article featuring Influencer-created video on modernsalon.com and email newsletter• 1 Instagram stories with swipe up to article on modernsalon.com• 1 Facebook boosted post
BRONZE:
$15,000for 3-month
campaign
-- Social + online + email + original content
-- from Influencer AND Modern Salon Editor/Influencer
REAL FLEXIBILITY, REAL VALUE
23
REAL RESULTS
M O D E R N S A L O N A R T I S T C O N N E C T I V E
How will you know you’ve made a good match with the MODERN SALON ARTIST CONNECTIVE? We’ll keep you updated and informed.
• Each month of your campaign, MODERN will update you on your ARTIST CONNECTIVE Brand Champion’s activities and performance.
• After the end of the campaign, MODERN delivers a complete report, with analysis and engagement.
• Next step? Evaluate, renew and expand for your next campaign, with the same or different influencers.
• If you make a perfect match with your ARTIST CONNECTIVE Brand Champion, MODERN is happy to help facilitate a win-win transition and ongoing relationship for you and the artist.
24
REAL COMMITMENT
M O D E R N S A L O N A R T I S T C O N N E C T I V E
Now that you know the real story behind the most exciting,effective and easy-to-execute influencer brand champion program
in professional beauty. It’s time to get real!1. Reserve your launch date (booking July 1 and beyond)
2. Choose your campaign length (3- or 6-month increments)
3. Set and tailor budget (quantity of influencers, follower level, etc.)
4. Define/customize your content focus (MODERN team will consult on the creativebrief, then pair you with your influencer/s and manage the scheduling)
25
REAL APPRECIATION
M O D E R N S A L O N A R T I S T C O N N E C T I V E
THANK YOU FOR BEING MODERN SALON’S
REAL PARTNER IN BEAUTY.
WE CAN’T WAIT TO INTRODUCE YOU TO
THE MODERN SALON ARTIST CONNECTIVE
AND CONNECT YOU TO YOUR NEXT BRAND CHAMPIONS.