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Page 1: Your business vision

Your Business Vision

Page 2: Your business vision

To Visualize or Not to Visualize?Research: Taylor, Pham, Rivkin &

Armor, 1998Divided students into 3 groups. Group 1

visualized the process towards the exam,group 2 visualized the outcome, and group 3

didn’t receive any instructions.

RESULT: Group 1 started studying earlier, exam grade 8 points

higher than group 3 and 6 points higher than group 2.

Page 3: Your business vision

Envisioning Your Way tothe Dream

This involves three distinct states:Dreamer - the person for whom all things are possibleRealist - the person who sorts things outCritic - the person who picks up on the bits that don’t fit

The Disney Strategy

Page 4: Your business vision

1. Create three distinct states and anchor them: Observer, Dreamer, Realist, Critic

a. Think of a time you were able to creatively dream up or fantasize new ideas without any inhibitions; fully relive that experience. What do you see/hear/feel? What symbol or color can you use to anchor this feeling? Then, access an observer state where you are aware of your surroundings.b. Identify a time you were able to think very realistically and devise a specific plan to put an idea effectively into action; Relive that experience. What symbol or color can you use to anchor this feeling? Then, access an observer state where you are aware of your surroundings.c. Think of a time you were able to constructively criticize an plan - that is, to offer positive and constructive criticism as well as to find problems.Make sure the location is far enough away from the others that it doesn’t interfere. Relive that experience. Anchor this feeling with a symbol or color.

2. Step into the Dreamer State -- Fully access the dreamer state (use the color or symbol and physiology) and allow yourself to have a childlike innocence of what could be. A year from now, what would you like your business to look like? What do you see, hear, feel? 3. Step into the Realist -- What steps and stages do you need to get you to where you want to be?4. Step into the Critic -- What’s missing in the dream or in the steps and stages? What needs to be added and refined? 5. Repeat steps 2,3 and 4 until all roles are aligned. The next step is to write down your journey to your vision in present tense.


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