Develop Your Vision Into A Prosperous Business

Joseph F. Vivona (Joe)

Strategic Business Development440-808-1725

The The Fundamentals Fundamentals

of Developing a of Developing a

Business PlanBusiness PlanC R E D I B L EC R E D I B L E



Are Are YouYou

A A ModelModel

Entrepreneur?Entrepreneur?



Model (Perfect) EntrepreneurModel (Perfect) Entrepreneur Self-Confident Risk Taker Organized / Goal-Oriented High Energy / Competitive Driven to Make Money Effective Decision Maker Innovative Problem-Solver Skilled Communicator Can Lead & Delegate Can Work Long Hours Team Player



INDEPENDE

NCE

INDEPENDE

NCE

$$Meet “Eddie the Entrepreneur”

PLEASE NOTE:PLEASE NOTE:Author Author StillStill Seeking “ Seeking “Edna the EntrepreneurEdna the Entrepreneur” ” See #3 In Author’s Notes That Follow.See #3 In Author’s Notes That Follow.



Secondly,Know Your Business Intimately !

Develop ADevelop A CredibleCredible Business PlanBusiness Plan

How Can I Avert Failure?How Can I Avert Failure?First, Know Yourself !First, Know Yourself !

IFIF You Are You Are NOTNOT A A MODELMODEL Entrepreneur Entrepreneur ((99.99% 99.99% likely)likely),,

Hire Good People To Make Up For Your DeficienciesHire Good People To Make Up For Your Deficiencies



PART 1:PART 1:



Start To Clarify TheStart To Clarify The 12 Essential Ingredients 12 Essential Ingredients

Of Your Of Your Business VisionBusiness Vision

PART 1:PART 1:



AUTHOR’S NOTES:

1. This Egg-Shaped Graphic is Your Personal Business Incubator.

2. Poor “Eddie the Entrepreneur” Will Be Offering You Some Very Misguided Perceptions In Part 1.

3. I Searched Hi and Low For Equal Quality Facial Graphics For “Edna the Entrepreneur”. My Deep Apologies

To Business Women, But This Relative Lack of Availability Gives You Yet Another Case In Point!!

4. Anyway, If You Agree With “Eddie”, You

Are Starting Out In DEEP Trouble!!



AUTHOR’S NOTES:

This Egg-Shaped Graphic is Your Personal Business Incubator.

Poor “Eddie the Entrepreneur” Will Be Offering You Some Very Misguided Perceptions In Part 1.

I Searched Hi and Low For Equal Quality Facial Graphics For “Edna the Entrepreneur”. My Deep Apologies To Business Women, But This Relative Lack of

Availability Gives You Yet Another Case In Point!! Anyway, If You Agree With “Eddie”, You




AUTHOR’S NOTES:



I Searched Hi and Low For Equal Quality Facial Graphics For “Edna the Entrepreneur”. My Deep Apologies


4. Anyway, If You Agree With “Eddie”, You




AUTHOR’S NOTES:



I Searched Hi and Low For Equal Quality Facial Graphics For An “Edna the Entrepreneur”. My Deep Apologies


Anyway, If You Agree With “Eddie”, You Are Starting Out In DEEP Trouble!!



AUTHOR’S NOTES:



I Searched Hi and Low For Equal Quality Facial Graphics For An “Edna the Entrepreneur”. My Deep Apologies


Anyway, If You Agree With “Eddie”, You

Are Starting Out In DEEPDEEP Trouble!!



VISIO

N



BUSINESS PLAN

VISIO

N

First, Remove Your Vision From Your Incubator First, Remove Your Vision From Your Incubator So It Won’t Cloud Your So It Won’t Cloud Your Completely ObjectiveCompletely Objective View. View.

But Keep It Close–By So You Will Always But Keep It Close–By So You Will Always Remember Where You Started.Remember Where You Started.



1. RESEARCHVIS

ION

I know everythingthat I need to know.

I think I’ll skip this step.



1. RESEARCHVIS

ION

I know everythingthat I need to know.

I think I’ll skip this step.

Eddie AND Edna, A Big Ego Can Be Hazardous To The Health Of Your Business!!



RESEARCHRESEARCH

2. POSITIONING2. POSITIONINGVISIO

N

I already HAVE aposition. I made

myself thePRESIDENT!



RESEARCHRESEARCH

2. POSITIONING2. POSITIONINGVISIO

N

I already HAVE aposition. I made

myself thePRESIDENT!

Hint: If You Don’t Want To “Position” Yourself in the Poor House – You’d Better Find Out What This Means.



RESEARCH

POSITIONING

3. PROJECTIONS

VISION

My horoscope AND mycrystal ball BOTH told me I’d start making a

profit in my first month!!



RESEARCH

POSITIONING

3. PROJECTIONS

VISION

My horoscope AND mycrystal ball BOTH told me I’d start making a

profit in my first month!!

Yeah, But What Did Your Dog Think?



RESEARCH

4. MARKET

PLANNING

POSITIONING

PROJECTIONS

VISION

Are you saying thatthere is more to this

than just hangingup my sign?



RESEARCH

4. MARKET

PLANNING

POSITIONING

PROJECTIONS

VISION

Are you saying thatthere is more to this

than just hangingup my sign?

Hang On, Eddie & Edna, We’re Not Even Half Way There!!



RESEARCH

MARKETPLANNING

POSITIONING

5. ORGANIZATION

PROJECTIONS

VISION

I’m The BOSS! If I don’t like the waymy employees work,

they’re “HISTORY”!



RESEARCH

MARKETPLANNING

POSITIONING

5. ORGANIZATION

PROJECTIONS

VISION

I’m The BOSS! If I don’t like the waymy employees work,

they’re “HISTORY”!

Did You Ever Hear About Leadership And Communications Skills?



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

6. CREATIVEPLANNING

VISION

Hey, I told you earlier.I already PLANNED onCREATING big money



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

6. CREATIVEPLANNING

VISION

Hey, I told you earlier.I already PLANNED onCREATING big money

It Would Be More Comforting If You Could Actually Describe How.



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

7. MEDIAPLANNING

VISION

I’ll just tell everyone

in the worldwhat I do.



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

7. MEDIAPLANNING

VISION

I’ll just tell everyone

in the worldwhat I do.

You’ll Only Need About

$45 Billion Just To Get Started!



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

MEDIAPLANNING

8. DISTRIBUTION

VISION

How many differentways can you sell the same product,

anyway?



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

MEDIAPLANNING

8. DISTRIBUTION

VISION

How many differentways can you sell the same product,

anyway?

Here’s A Hint: You Can’t Count The Number of Ways On Both Hands and Both Feet!!



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

MEDIAPLANNING

DISTRIBUTION

9. PROMOTIONS

VISION

Only my very bestemployees will getany promotions!



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

MEDIAPLANNING

DISTRIBUTION

9. PROMOTIONS

VISION

Only my very bestemployees will getany promotions!

Hey, “Mr. /Ms. Overactive Ego”, Here’s Another Word You’d Better Look Up Right Away!



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

MEDIAPLANNING

DISTRIBUTION

PROMOTIONS

10. DATAMANAGEMENT

VISION

I’m not goingto spend a

fortune on a lot of computers!



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

MEDIAPLANNING

DISTRIBUTION

PROMOTIONS

10. DATAMANAGEMENT

VISION

I’m not goingto spend a

fortune on a lot of computers!

I’m Sure You’ll Also Enjoy Riding Your Horse and Buggy To Work Every Day!



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

MEDIAPLANNING

DISTRIBUTION

PROMOTIONS

DATAMANAGEMENT

VISION

11. TRACKINGThat’s my job tokeep track of allof those profits!



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

MEDIAPLANNING

DISTRIBUTION

PROMOTIONS

DATAMANAGEMENT

VISION

11. TRACKINGThat’s my job tokeep track of allof those profits!

If All The Previous Pieces Don’t Fit Nicely TogetherYou’ll Be Tracking The “Quick Way” To Bankruptcy!!



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

MEDIAPLANNING

DISTRIBUTION

PROMOTIONS

DATAMANAGEMENT

VISION

TRACKING

BUSINESS PLAN



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

MEDIAPLANNING

DISTRIBUTION

PROMOTIONS

DATAMANAGEMENT

12. EVALUATIONVISIO

N

TRACKING

BUSINESS PLAN

This Process Should NEVER End!!This Process Should NEVER End!!



RESEARCH

MARKETPLANNING

POSITIONING

ORGANIZATION

PROJECTIONS

CREATIVEPLANNING

MEDIAPLANNING

DISTRIBUTION

PROMOTIONS

DATAMANAGEMENT

EVALUATIONVISIO

N

TRACKING

BUSINESS PLAN

(ROUND 2++)



PART 2:PART 2:



Now, ReorganizeNow, ReorganizeYour Your 12 Ingredients12 Ingredients

IntoInto TheThe 8 Essential Parts8 Essential Parts Of AOf A CredibleCredible

Business PlanBusiness Plan

PART 2:PART 2:



The Eight Parts Of AThe Eight Parts Of ACredible Business PlanCredible Business Plan

1. Executive Summary (write last)

2. Vision / Mission / Objectives

3. Detailed Company Overview

4. Capital Needs To Meet Objectives

5. Product(s) / Service(s) Strategies

6. Complete Market Analysis

7. Full Marketing Plan

8. Financial Analysis & Projections



Some final thoughts:Some final thoughts:



Some final thoughts:Some final thoughts: Entrepreneurship can Entrepreneurship can

offer you the most fun and offer you the most fun and reward you’ve ever had in reward you’ve ever had in your career, your career, but the need



Some final thoughts: Some final thoughts: Entrepreneurship can Entrepreneurship can

offer you the most fun and offer you the most fun and reward you’ve ever had in reward you’ve ever had in your career,your career, but the need but the need

for hard work will NEVER for hard work will NEVER go away. go away. If you can accept




offer you the most fun and offer you the most fun and reward you’ve ever had in reward you’ve ever had in your career, but the need your career, but the need

for hard work will NEVER for hard work will NEVER go away.go away. If you can accept If you can accept

that, you have a greater that, you have a greater chance of success. chance of success. My

very




offer you the most fun and offer you the most fun and reward you’ve ever had in reward you’ve ever had in your career, but the need your career, but the need

for hard work will NEVER for hard work will NEVER go away. If you can accept go away. If you can accept

that, you have a greater that, you have a greater chance of success.chance of success. My My

very best to you in all your very best to you in all your ventures.ventures.



THE ENDTHE END of this story… of this story…

…THE BEGINNING of yours!



THE ENDTHE END of this story… of this story…

……THE BEGINNINGTHE BEGINNING of yours! of yours!

Documents

Develop Your Vision Into A Prosperous Business