Download pdf - WordPress SEO for Content Authors

SEO FOR CONTENT AUTHORS

By Steve Mortiboy, Semper Fi Web Design

semperfiwebdesign.com

What is SEO?


SERPS (Search Engine Results Pages)


Dispelling the Myths

1. Paid ads rank higher 2.  I need to hire an expert 3.  I need specialist knowledge 4. SEO is all about keywords and backlinks 5. SEO and ranking highly is important 6. SEO is all trickery and hidden code


Controlling Search Results

The Title tag

What Google sees:

The Meta Description

What Google displays:


Controlling Search Results


Keywords

Meta Keywords

Google Hummingbird =

Smarter searches Smarter search results The death of keywords Conversational search More emphasis on well written content


Authorship Google displays author information in SERPS

Authorship data added to website source code


Setting Authorship


Verifying Authorship


Testing Authorship http://www.google.com/webmasters/tools/richsnippets


The XML Sitemap


Creating an XML Sitemap


Submitting an XML Sitemap https://www.google.com/webmasters/tools/


Optimizing Content - URLs

DOMAIN – semperfiwebdesign.com Extension – .com, .co, .net, .org Page URL – /about-us/ Post URL – /training/wordpress-seo-for-beginners/ Subdomains/Subdirectories – store.semperfiwebdesign.com

semperfiwebdesign.com/store/


Pretty Permalinks


URL Structure

URL Structure: http://semperfiwebdesign.com/services/web-design/

Navigation Menu / Page Structure


Optimizing Content - Headings

My Report Title – H1 Opening paragraph of my report

Section Title – H2 Opening paragraph of my section Paragraph Title – H3 Paragraph content Sub Paragraph Title – H4 Paragraph content


Optimizing Content - Headings


Optimizing Content - Content

Your content it borez me


Optimizing Content - Content

•  Bulleted Lists •  Images •  Infographics •  Videos •  Links


Optimizing Content - Linking

Internal Links – /services/web-design/ External Links – http://wordpress.org/ Back Links – http://semperfiwebdesign.com/


Optimizing Content – Internal Links


Optimizing Content – External Links

<a title=“WordPress.org” href=http://wordpress.org/ target=“_blank” rel=“nofollow”>

Open external links in a new browser tab – target=“blank” Ask Google not to follow this link – rel=“nofollow”


Optimizing Content – Back Links

High Quality Low Quality


Optimizing Content – Images


Social Media

Jetpack: Publicize - http://jetpack.me/support/publicize/ Sharing - http://jetpack.me/support/sharing/ Facebook Like Box - http://jetpack.me/support/extra-sidebar-widgets/ Twitter Timeline - http://jetpack.me/support/extra-sidebar-widgets/


Social Media – Open Graph Meta






Google Analytics


Adding Google Analytics Code


Google Analytics Key Stats


Google Webmaster Tools






Checking Progress - Be Patient


Incognito / Private Browsing


Incognito / Private Browsing


Site Search

•  Support •  Security •  Performance

•  Development •  Design •  SEO