2. What Is SEO?
- SEO stands for Search Engine Optimization
- An optimized site or blog page allows search engines to:
3. The Most Basic of SEO Basics
- First step: Think First, Write Later.
- You should actually USE the phrases you want to rank well for
in blog posts.
- In prominent places of your posts and pages.
4. WordPress Out of The Box
5. ADMIN: Set Privacy Option
-
- I would like my blog to be visible to everyone, including
search engines (like Google, Sphere, Technorati) and archivers
6. ADMIN: Permalink Structure
- Customize Permalink Structure
-
- Dates: Useless for SEO, but may be useful to users
-
- Best to get%postname%in there somewhere
7. ADMIN: URL Canonicalization
More
info:http://www.mattcutts.com/blog/seo-advice-url-canonicalization/
Pronounced:ka-NAHN-nihk-uhl-ih-ZAY-shun 8. ADMIN: Categories
-
- Google Adwords Keyword Tool*
https://adwords.google.com/select/KeywordToolExternal 9. PLUGIN:
All In One SEO Pack
- Default settings work well
- Places post title before blog name in meta title
- Uses excerpts for meta descriptions
- Uses categories for meta keywords
- wordpress.org/extend/plugins/all-in-one-seo-pack/
10. PLUGIN: Excerpt Editor
- Gives extra control over excerpts
- Autogenerates excerpts but allows overriding
- Allows images, HTML, and links on home page
- www.laptoptips.ca/projects/wordpress-excerpt-editor/
11. Theme Edit: Excerpts
- Replace the_content() with the_excerpt()
-
- Manually enter post excerpts in post editor if first words of
post aren't descriptive and enticing to users
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- Aim for high click-thru rates in search results
12. Theme Edit: Nuke Dupe Content
13. Theme Edit: Post Titles - H1
- Ok to use different tag if necessary. or are best, but don't
freak if your theme just won't accomodate that.
- Use whatever tag works best for your theme.
14. Post Slugs (Permalinks)
- Slugs should contain only most important words
- Strip out stop words like a, an, the
- Use SEO Slugs plugin to auto-strip stop words
http://wordpress.org/extend/plugins/seo-slugs/ 15. Post Image
Optimization
- Image Search Brings Traffic
-
- Image File Names: use descriptive keywords
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- Image alt and title attributes: use descriptive keywords
-
- Remain user-friendly; Don't use keywords that aren't
descriptive of the image
-
- Don't keyword stuff alt and title attributes
16. Judicious InterLinking
-
- Manually add links to the posts you believe are most important
to your sidebar
-
-
http://wordpress.org/extend/plugins/jaw-popular-posts-widget/
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- Yet Another Related Posts Plugin (YARPP)
-
- http://mitcho.com/code/yarpp/
17. Encourage Sharing / Linking
- Encourage readers to share posts on social and microblogging
sites
-
- Suggest tags/categories to use on social sites
-
- http://wordpress.org/extend/plugins/sociable/
- Encourage readers to link to posts
- Encourage readers to bookmark posts on social bookmarking sites
such as delicious.com
18. Participate and Reciprocate
- Link out to other blogs and posts
- Participate in conversations on blogs and social sites
- Write guest posts for other blogs
- Let others write guest posts on your blog
- Participation and Reciprocation is a more friendly, honest form
of Scratch My Back and I'll Scratch Yours gaining traffic and links
for all involved.
19. More Great Plugins
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- http://yoast.com/wordpress/ breadcrumbs
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- http://yoast.com/wordpress/meta-robots-wordpress-plugin/
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- http://yoast.com/wordpress/rss-footer/
20. Title Code Snippet (manual)
Place in header.php, replacing any code currently in place for
tag 21. Meta Description Snippet (manual)
- single_post_title('', true);
- bloginfo('name'); echo " - "; bloginfo('description');
Place in header.php below title snippet 22. DazzlinDonna (Donna
Fontenot)
- DazzlinDonna: Making A Living Online
-
- http://www.dazzlindonna.com/blog/
-
- http://www.seo-scoop.com/
- eBusiness Coach and Consultant
-
- http://www.ebuzzcoach.com/
- Online Press Kit Templates
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- http://www.presskittemplates.com
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- http://www.seo-scoop.com/seo-wordpress/