Simple WordPress SEO

Santosh Raut

• WordPress Developer

• is Founder of Ocean Web Technology

• SEO Researcher

What is SEO ?

• SEO is the process of affecting the visibility of website in a search engine’s organic search results -Wikipedia

• SEO is being visible in Search Engines

Why SEO ?• To Increase in Traffic

• Higher Brand Credibility, People Trust Google

• Better Return on Investment Than Ads

• Your Competitors Are Doing It

• The Results are Permanent (For Long Time)

Title,URL, Description

For Whom ?

• For search engine user

• For google and google lover

• For your targeted user

• For your potential clients

How ?

• Key Phrase “WordCamp Nepal”

• Title

• URL

• Description

Who Can do SEO ?

• SEO Consultant• WordPress User

Title

• Must include the KeyPhrase

Page Title

Key Phrase in URL

• Change the Permalink /%postname %/

KeyPhrase in URL

Description

• Google Takes Description from the first Paragraph of your Content

Content Writing

• Content is most important

• 300+ Words

• Short Paragraphs

• Include key phrase 4-6%

Avoid Duplication• Redirect http://www.yoursitename.com to

http://yoursitename.com

• RewriteCond %{HTTP_HOST} ^www\.example\.com [NC]

• RewriteRule ^(.*)$ http://example.com/$1 [L,R=301]

#Image• For speed and image search

• make the size as low as possible

• rename the image name as per targeted key phrase

• JPEG will be the best for speed and quality

#inserting image

• Screenshot

Domain Name and Age

• Domain words should contain your product name

• Longer age with longer Expiry Date

Age and Word

Better Hosting

• Speed is major factor for SEO

• Security is comes with Hosting First

• Location of hosting affect the load time

If your site get hacked or Down, You will lose what you

have done.

Security & Speed

Minify CSS, JS• Compress your CSS Files

• Dont Use Inline CSS

• Single CSS file to avoid too many request to server

• It will load your site faster

http://cssminifier.com/

cache

• Cache will Speed of your site by loading the content from your local server

Total Cache

Social Sharing

Add This

backlinks• Social Sharing

• Forum Comments

• Link Exchange

• Participating in Q/A sites

• Blog posting

• Directory Submission

Is it Possible

• Yes !

• If you are not lazy

What if I am lazy ?

• Install Plugins

WordPress SEO by Yoast

• Coming Soon

Plugins Do not Do SEO

<link rel=”author” href=”https://plus.google.com/[YOUR PERSONAL G+ PROFILE HERE]“/>

#Reference• tools.pingdom.com

• http://google.com

• http://cssminifier.com/

• yoast.com

• addthis.com

• codex.wordpress.org

Thank you

• Any Questions ?