Why Personality MattersThe Untold Secret Of Marketing In the Social Media Era
Rohit BhargavaSVP, Strategy + Marketing, Ogilvy PRAuthor, Personality Not IncludedAustin AMA LunchMarch, 2009
What Is Personality?
UniqueAuthenticTalkable
Wait,Aren’t YouGoing To TalkAbout
Blogs?
THE FIRST BIG QUESTION:
Why is today different from yesterday?
Yesterday …
Today …
Our Acronym Fever …
BtoC – BtoB – CtoC – EtoC
TheExplicableRise Of
Social Media
Content creation is very easy.
Virtual trust trumps all.
“Social” media can be useful.
Customer service sucks.
The Gallery Of
ExtremelyBad Social Media Advice
“Getting a blog is the answer.”
Illustration courtesy of Hugh Macleod of Gaping Void
“Give up control.”
Giving up controlSharing “control”
“Don’t admit you’re marketing.”
“Don’t brand it.”
So …HowDo YouUse Social Media?
5 Ways To Use Social Media(that actually work)
1. Learn to listen actively.
2. Find your accidental spokespeople.
3. Save money on advertising.
4. Use Real Time Communication
IMAGE REMOVED DUE TO LICENSING RESTRICTION
5. Engage instead of counting impressions.
1. Blog: http://blog.ogilvypr.com2. Email: [email protected]
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Connect:Get the Book:
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Username:“rohitbhargava”
Read our blog:
Are you readyto see whatpersonalitycould do foryour business?
Download An Exclusive Sample Chapter:www.personalitynotincluded.com/excerpt
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