1. Whos WatchingWhom ? Whos Watching Whom? Tracking Prospects
and Influencers Tracking Prospects and Influencers Through
YourThrough Your Companys Social Channels Companys Social Channels!
SourceCon 2012 Atlanta, GA Shannon Myers, Walton Search
2. About MeShannon MyersWalton Search2001 - 20022008 20092011 -
Social Media & Recruitment Consulting Sourcing/Organic SEO
3. About Me Better, faster, smarter, targeted recruiting
Passionate about data & technology My way may not be yours
Bullseye
4. Why This Presentation?Missed opportunity not to use the
information you already have.Today explore the combination of
Sourcing & Social from a different perspective.
5. Why This Presentation? Social Analytics takes time to
implement butimplemented properly it works and saves time. Social
is no longer a fad, its everyday. HoweverAs there begins to be a
move toward privacyget the data while its there for the
grabbing.
6. Why This Presentation? HoweverAs there begins to be a move
toward privacy get the data while its there for the grabbing.
7. Why This Presentation?Social Media Subliminal
MessagingReturn On Investment vs. Risk Of Ignoring
8. Goals For Today
9. Goal For Today Learn to begin to utilize both sides of
thesearch by harnessing the information from people already
searching for us to our advantage. Become more agile when viewing
Social Search.
10. Ask YourselfWhat If? Why Not? (Jen Groover) Are You Sure?
So What? So What? So What?Creepy or Ethical?
11. 2008 SourceCon Michael Marlatt Cloud Recruiting/MobileDave
Copps Location Search, Suggestions Foursquare Sonar Twitter
LinkedIn Skype Tech Bubble Sourcing/Social/Marketing Suggestions
People You May Know
12. Goal For Today Ask QuestionsSlide Deck Links & More
Data
13. Quick PollRole, Company, Industry
14. Why Dont They Call Me Back? Its a great opportunity, why
dont they call me back?Top talent in competitive industries are
beinghounded every day. Whether they want to or not there isnt time
to explore every call.
15. They Search You!
16. They Research You & Your Company
17. They Research You & Your Company
18. 2012 SearchGoogle is blending results including social,
location and so is everyone else..
19. 2010 Search
20. 2012 Search
21. 2012 Search
22. Candidates Premature DecisionsCandidates are making
decisions before you can even get them in the door. You can help
direct those decisions byhaving a great brand, vision, jobs, above
average salaries and a rock star marketing team to promote them and
drive traffic to your jobs.
23. Turn the Strategy Upside Down Woopra The Power of One
Remember your first 10 followers?That one session or person you met
at a conference that made it worth coming.The one person that can
connect you with many others.
24. Turn the Strategy Upside Down Woopra Broad Target Focused
Target
25. Woopra Its not a perfect science but socialmedia monitoring
tools are gettingmuch better at finding the influentialneedle in
the online haystack. - Jay Baer, The Now Revolution
26. Who Woopra Talking Now?Social Mention Google Alerts
27. Who Woopra Talking Now? Radian6 Find where are these people
and engage them immediately. Rapid ResponseTrackur, Brandwatch,
Synthesio, ScoutLabs, Attensity, Alterian
28. WhoWoopra Is On Now? Woopra.com Who is viewing my site
right now? Where are they? What are they looking at? What are they
typing to get there?
29. WhoWoopra Is On Now?WoopraiPhone App
30. Who Is Talking About You? Woopra
31. Use what you have! Woopra Facebook InsightsWebsite Landing
Pages - Different Links for Different People (InsideConnector)
Google AnalyticsBlog WordPress Hack for Comments LOADS of Plugins
Feedburner Stats
32. Use what you have! Woopra Twitter Analyze Followers
Twitilyzer TwitsheepLinkedIn Who has viewed your profile? Who is
your last hire connected to?Links Bit.ly Hootsuite Owly
33. Use what you have! Woopra Xobni Gist Rappor7ve
34. Use what you have! Woopra Listen then Engage Where else
might I have an easier conversation? What other information can I
find? Convert possible passives from Bullhorn Reach or other
leads.
35. Who Is Talking About You? Woopra
36. We All Have Influence Somewhere Woopra Do they matter? Is
it who talks the most who has the most influence or the people who
talk to the most people? Neither influence needs to create
actions.
37. Who Is Talking About You? Woopra How do you find your
influencers? Popularity is one indicator but it only tells half of
the story. To be influential a person needs to have expertise in a
particular subject matter or area AND an audience that is receptive
to their suggestions.
38. Woopra Defining InfluenceInfluence is simply the ability to
change how others think and act. Although the size of an
individuals social graphoften indicates credibility, the definitive
characteristic of an online influencer is not how many Twitter
followers or LinkedIn connections a person has nor how often they
blog about a particular subject; its their ability to drive others
to take action, alter behavior or change opinion. - Radian 6
39. Woopra We All Have Influence SomewhereHow you define who
your influencers are is based on your recruiting model and
positions.Remember having data and what you do with the data are
two different things. Power of One
40. Who Is Talking About You? Woopra Rank your influencers,
keep lists, import to ATS/CRM. Hootsuite
41. Woopra Your scien7sts were so preoccupied with whether or
not they could, they didnt stop to think if they should. - Jurassic
Park