Affiliate Publisher Trends? Who is

growing? Who is not? Kyle Schumacher

@schusworld

August 2015

Framework

• Coupons• Cashback/Loyalty• Comparison Shopping• Discovery

Y/Y Growth

Coupons 45% growth• GoodSearch >100%• CouponSherpa >100% • RetailMeNot 25%• Savings.com 0%

Cashback/Loyalty 33% growth• eBates 80% • Shopathome 0%

Comparison Shopping 5% growth• Pricegrabber 35%• Nextag -33% Co

upons

Cashback CS

EECOM

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Benchmark

DiscoveryPolyvore

• 20M Users• $22M Raised• 35% Y/Y Growth

Wanelo• 11M Users• $14M+ Raised• 40% Y/Y Growth

Lyst• $400 AOV• $40M raised• 44% Y/Y Growth

Others to watch

Ibotta• $20M Raised• CPG Focus

Jet• Jet Anywhere (Viglink)• $220M Raised

Groupon.com/coupons• Impressive SEO

Sources, Caveats, & Assumptions

Sources:1) Proprietary traffic data2) Public Earnings Announcements3) Public Fundraising Announcements

Caveats:4) New, physical products5) US-based6) Last analysis from Forrester & Linkshare in 2012

Assumptions:7) US-Based affiliate spend is $4B8) $67B US Market