WHAT IS SOCIAL MEDIA ANALYTICS? HOW TO USE IT EFFECTIVELY
Listen Your Customers
LEARNING SCOPE
What is Social Media Analytics? How to use it effectively? How to listen your customers Online? What are the benefits of the Social
Media Analytics? Do it has power to boom your
business?
SOCIAL MEDIA ANALYTICS:
Measuring Social Interaction + Analyzing Social Behavior + Interpretation or Decision = Social Media Analytics.
It is a tool that enables you to understand your customers.
It helps you to take powerful decisions.
HOW TO USE IT EFFECTIVELY:
Social Media Analytics uncovers the sentiment, nature and behavior of audience which helps to understand the customers’ needs in real time.
It gives a string to bind customer together with the brand and takes their feedback which further utilizes in improvement of the brand, product or services that you offer.
ONLINE LISTENING
Social Media analysis also termed as Social Media Listening or Online Listening.
It helps you to understand what is going on in your favor and what does not.
It helps you to provide proper solution to issues of customers on demand.
SPOT THE PEAK HOURS:
Social Media Analytics enables you to understand the peak hours for your business.
Peak hours means when the maximum number of your prospective customers remain online and where you can listen them maximum.
Analyze to those analytics and spot yours peak hour and ready to response accordingly.
9PM to 10PM is common peak hours.
PICK WHICH POST IS WORKING FOR YOU:
The reach of the particular post indicates the performance of the post.
You can track your reach through insight.
Say, you posted three posts on Facebook in a day. First post reach was 10K, second was 15k and the third got 25K reach. The natures of the posts were about your company, interesting facts and problem solving content respectively.
BENEFITS OF SOCAILMEDIA ANALYTICS
It helps you to understand customer’s sentiment.
It improves your support to customers. It adds up customers. You can understand which audience is
your potential customers. It multiplies ROI
DO IT HAS POWER TO BOOM YOUR BUSINESS?
Yes it has power to boom business. Here the tips:
Listen you customer as quickly as possible and do the needful.
Spot the rush hours and do helpful posting in this period of time.
Interact with your audience as maximum as you can.
Don’t let them waiting for long time during these hours, revert them as quickly as possible.
DO IT HAS POWER TO BOOM YOUR BUSINESS?
Track the reach and pick the nature of interaction.
Create shareable and problem solving content as maximum as you can.
CONCLUSION:
These are raw and real time data and behavior of your customer.
It utilizes in increasing revenue, reducing customer support costs, getting feedback and public opinions on the services and incorporates in product.
Analytics always brings hidden message in the form of real time data; therefore, you should listen to your customers.
WHAT IS YOUR VIEW ON SOCIAL MEDIA ANALYTICS?
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