What is Social Media Analytics? How to use it effectively

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    24-Jun-2015

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Measuring Social Interaction + Analyzing Social Behavior + Interpretation or Decision = Social Media Analytics. Social Media Analytics is a powerful tool to measure social interactions, Analyze Social Behavior and on the basis of those analytics you make powerful decisions, decisions that make your brand, product or services user friendly and loveable. It helps you to track performance of a particular post or tweet. It gives clear data on re-tweets, mentions, favorites, likes, shares and comments. One can also track the peak hours of the post and number of the reach. Given below are the proven tips that enable you to utilize the Social Media Analytics effectively. Listen to your Customers: Social Media Analytics uncovers the sentiment, nature and behavior of audience which helps you to understand the customers needs in real time. It gives a string to bind customer together with the brand and takes their feedback which further utilizes in improvement of the brand, product or services that you offer. This analysis also termed as Social Media Listening or Online Listening. Say, you launched an online shop which sells various types of chocolates. Same time, you set an ad campaign on Facebook. You have targeted audience belongs to all age group. You find the ad campaign is unable to perform up to the mark. You analyze the reason through analytics and now you did some changes and target the younger audience in second shot. This time you find the ad performance has been raised in many folds. For a chocolate company, target customers are children, when company targets the potential prospects the sale increases. In this particular case, therefore, analytics directed business owner to go through right path. It is only possible when you listen you audience and make the required changes according to their needs. TIP: Listen you customer as quickly as possible and do the needful. Spot the Peak Hours: Peak time for a business is when the maximum numbers of their prospective customers is online and interact on the post. Number of Likes, comments, share, mentions and re-tweets are indicators of the rush hours. Generally, interaction with the people is high during the Peak hours. Business page on Facebook has their insight which helps you in many ways to analyze and spot the rush time for your page. The pick hours of many businesses are lie between 9 PM to 11 PM. TIP: Spot the rush hours and do helpful posting in this period of time. Interact with your audience as maximum as you can. Dont let them waiting for long time during these hours, revert them as quickly as possible. Pick which Post is working for you: The reach of the particular post indicates the performance of the post. You always want post should be served to maximum people around online. You can track your reach through insight.

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  • 1. WHAT IS SOCIAL MEDIA ANALYTICS? HOW TO USE IT EFFECTIVELY Listen Your Customers

2. LEARNING SCOPE What is Social Media Analytics? How to use it effectively? How to listen your customers Online? What are the benefits of the Social Media Analytics? Do it has power to boom your business? 3. SOCIAL MEDIA ANALYTICS: Measuring Social Interaction + Analyzing Social Behavior + Interpretation or Decision = Social Media Analytics. It is a tool that enables you to understand your customers. It helps you to take powerful decisions. 4. HOW TO USE IT EFFECTIVELY: Social Media Analytics uncovers the sentiment, nature and behavior of audience which helps to understand the customers needs in real time. It gives a string to bind customer together with the brand and takes their feedback which further utilizes in improvement of the brand, product or services that you offer. 5. ONLINE LISTENING Social Media analysis also termed as Social Media Listening or Online Listening. It helps you to understand what is going on in your favor and what does not. It helps you to provide proper solution to issues of customers on demand. 6. SPOT THE PEAK HOURS: Social Media Analytics enables you to understand the peak hours for your business. Peak hours means when the maximum number of your prospective customers remain online and where you can listen them maximum. Analyze to those analytics and spot yours peak hour and ready to response accordingly. 9PM to 10PM is common peak hours. 7. PICK WHICH POST IS WORKING FOR YOU: The reach of the particular post indicates the performance of the post. You can track your reach through insight. Say, you posted three posts on Facebook in a day. First post reach was 10K, second was 15k and the third got 25K reach. The natures of the posts were about your company, interesting facts and problem solving content respectively. 8. BENEFITS OF SOCAILMEDIA ANALYTICS It helps you to understand customers sentiment. It improves your support to customers. It adds up customers. You can understand which audience is your potential customers. It multiplies ROI 9. DO IT HAS POWER TO BOOM YOUR BUSINESS? Yes it has power to boom business. Here the tips: Listen you customer as quickly as possible and do the needful. Spot the rush hours and do helpful posting in this period of time. Interact with your audience as maximum as you can. Dont let them waiting for long time during these hours, revert them as quickly as possible. 10. DO IT HAS POWER TO BOOM YOUR BUSINESS? Track the reach and pick the nature of interaction. Create shareable and problem solving content as maximum as you can. 11. CONCLUSION: These are raw and real time data and behavior of your customer. It utilizes in increasing revenue, reducing customer support costs, getting feedback and public opinions on the services and incorporates in product. Analytics always brings hidden message in the form of real time data; therefore, you should listen to your customers. 12. WHAT IS YOUR VIEW ON SOCIAL MEDIA ANALYTICS? Visit Us: www.sarpinfotech.com Mail Us: contact@sarpinfotech.com Our Service: Web Development, Ecommerce Development, SEO, SMO, PPT making and Many more. 13. THANK YOU! Please share it with your friend circle on your favorite social sites.